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This is the Conversation Forum for Talking Point: Ethical Consumerism
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Subject: Ethics vs Consumerism
Posted Jun 23, 2003 by
Frankie Roberto
 
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'Ethical consumerism' is taking the 'let's make things fairer' idea from the wrong approach.

Consumerism is unethical and unfair because that's the best way for companies to make the most money. Poor countries are willing (or forced) to allow companies from rich companies to employ their local people on minimal wages, without paying tax, in return for minimal infrastructre investment and the perceived benefits that this will bring. Employing people fairly costs. Manufacturing in a way that protects the environment costs. Products that last a long time and don't require constant re-purchasing cost.

With profit as the only incentive none of this will ever really change.

The Fair Trade movement has good intentions. The idea is that the consumer's freedom to choose between products is power to force companies to change. But consumers don't have that much freedom; prices, availability, location and marketing dictate how we spend. We also know most of what goes on before the product hits the shelf, and so the information on which you can base choices is limited, usually to what it says on the packet. So even if being 'ethical' does lead to more people buying your products, companies will soon cotton on, making all kinds of claims about the 'good' things they do - in short another marketting gimmick which allows you to charge more and sell more for token effort increased fairness.

Ethical Consumerism won't change the world - the most it can hope for is a tiny dent. To believe anything more is misleading.

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Subject: Ethics vs Consumerism
Posted Jun 24, 2003 by
fords (vegetarians DON'T eat fish!)
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Well said, Frankie.

It seems to me that like anything else in this crazy world, good intentions are so often overshadowed by their greedy opposites. sadface

However, I would like to congratulate a certain supermarket (the one with bees in the adverts) for their approach to fair trade and ethical products, by promoting their customers to buy them but without the usual gimmicks. Well done! ok

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