Posted Dec 2, 2003 by inserttitle
A couple of small things - it looks like the article got partly edited - early on it says:
"There are only two file formats acceptable in printing: the tiff file format and the EPS."
Then later on there's a section on PDFs which (IMO) are pretty widely accepted by printers and so should be mentioned along with tiff and eps.
(Pop fact - Time Inc, one of the largest magazine groups in the US is pushing for adverts to be submitted in PDF/X-1a format. PDF/X-1a is a restricted version of PDF ensuring certain guidelines are adhered to to ensure correct printing....bored yet?)
Anyway in the PDF section it says:
"With the file in a PDF format, there is no way to change it, which can be both good and bad. If there is a last minute change to the advertisement, it means that the art department won't be able to fix it - it will be your problem."
Which is just not true. With full Adobe Acrobat (not the free reader) you can edit a PDF to a certain degree - although not as well as you could with the originating application. Changing a price or the odd typo is easy, but re-writing a whole paragraph is trickier. Images can also be edited inside Acrobat.
Also Adobe Illustrator (from 9.0 onwards, at least) can edit single page PDFs, sometime better than Acrobat although sometime it doesn't open them quite as well as you'd hope.
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