Friends of the Earth launched a 60 second green film competition in April 2007. The objective of the competition was for filmmakers/green people at heart, to explore the theme of how we should look after our planet and use it with tomorrow in mind. The genre and style were left open and up the entrant. All that was specific was the length and the ability to keep the films creative and engaging whilst still communicating an effective environmental message that could raise wider public awareness.

The response to the competition was overwhelming with entries flooding in from around the world and consequently led to Friends of the Earth’s YouTube channel being ranked as the number one most viewed not-for-profit channel of all time. Even Morph, the 80's children’s TV favourite, came out of retirement to promote the competition and call for entries. Prizes awarded included lunch with Andrew Macdonald (who also judged the competition in conjunction with Lord Puttnam) and editing software equipment.