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![]() CutUp
Hijacking billboards at London’s Kemistry Gallery. CutUp are arguably the most inventive art activists in the UK. The pair rip down billboard ads, cut them into roughly even rectangles and collage them together to form artworks which they then paste back onto billboard spaces. The results are abstract, lifelike and a brilliant reinvention of in-your-face advertising.This show at the Kemistry Gallery in London inventively plays with the conundrum – how can you successfully take street art into a gallery? CutUp’s solution is very effective. They have shrunk their billboard work to around 6ft, creating mosaics of cut-out paper on light boxes. (Four full-size billboard images will also be hovering around Shoreditch so be sure to keep your eyes open if you’re around there.) CutUp collage the ads and logos of Kellog’s, Calvin Klein, McDonald’s and the Radio Times into brilliant abstract mosaic portraits. Like the paintings of Chuck Close, the work can be read completely differently close up and from a distance. They can only be described as pure genius. CutUp - CutUp Show is at Kemistry Gallery, London, until 30 April 05.
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