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 tinseltown: the day after tomorrow
This week, Hollywood invests in the future. I haven’t seen grown men and women get this excited about a movie since the first Lord Of The Rings. Maybe it’s the snowing-in of international landmarks, maybe it’s Jake Gyllenhaal’s earnest cuteness. Whatever it is, The Day After Tomorrow has inspired so much buzz that environmentalists are taking note and, despite the disaster pic’s supposedly shoddy science, are using it as an excuse to sex up discussions on global warming. Ex-VP Al Gore took the opportunity to diss Bush’s policies (both environmental and Iraqi), and various scientists, including the British government’s “chief scientific adviser”, are embracing the film despite its flawed facts. It’s not just officials who are caught up in a state of delicious panic. A tourist watching the film’s billboard go up on Sunset Blvd. stared silently before bursting out, “I was scared of terrorists, but they’re just people. Now I have to be afraid of all of Planet Earth!”A bad trailer gives away key plot twists and unwittingly highlights really laughable lines (points go to anyone who knows what film this is from: “You’re just a drifter who found a bag of mail.”), or really laughless jokes. A good trailer, on the other had, taps into audience emotion – you feel the excitement, the fear, the love – to draw you into the movie. The Golden Trailer Awards, now in its fifth year, hands out prizes to a wide range of trailer bests. There’s everything from Trashiest (A Miami Tale) to Best Voice Over (21 Grams) to Best Music (Belleville Rendez-Vous). Best of Show, though, went to The Stepford Wives, based on the 70s novel and starring Nicole Kidman and Matthew Broderick. Surely it’s only a matter of time before they start giving out awards for best on-set catering…
Jade Chang
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