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 kitsuné label profile
 to access audio and video on collective you need real player.Rock the house. “We want to be the best record label in the world. I know every label wants this, but that really is what we’re aiming for, and I think we’re getting there, step by step.” Speaking down his Parisian HQ phone in a liquid Gallic brogue, Gildas Loaec is the very model of bristling enthusiasm. And as well he might be, as 2006 has seen Kitsuné – the fiendishly hip rock-rave-acid-hop label that Loaec runs, along with five others – document and dictate the zeitgeist like no other imprint out there.  The label's distinctive graphics, labelheads Gildas and Masaya. As evidenced by brilliantly dizzying new compilation Kitsuné Maison 3 (check the album mix above), Kitsuné has become a lightning rod for the acid-house/indie crossover that has spawned the raggedly funky likes of Cut Copy, Hot Chip and Klaxons (all of whom have released music on the label). “The first time I heard Klaxons,” Gildas says, “I thought it was really fresh, their mix of pop and rock and dance. I don’t think that there is such a big division between rock and dance now, and we’re going to see more mixing up of styles in 2007. There will always be some purists who want to keep things in their little boxes, but for us it is a perfect mix of sounds – club music that you can listen to at home as well.” The current vogue for MP3 blogging has played a key role in spreading the Kitsuné aesthetic, with much of the label’s roster benefiting from the lyrical waxings of an army of online musical diarists. “The blogs are definitely important for the label,” confirms Gildas. “The internet, you know, I think it really is the future for music. You’ve got magazines that sell 500,000 in America that are switching over to being only on the internet. We’re going to have our online shop ready for early 2007. Twelve-inch vinyl will stay the most important thing for us, though.”  Kitsune clothing. Which means plenty more beautifully packaged slabs of wax from Kitsuné’s evermore eccentric stable of artists. And the most eccentric of them all, according to Gildas? “Fox ‘N’ Wolf are probably the craziest. They are really sweet people from Stockholm, but when they get on stage they are like wild, angry animals. One wears a fox mask, one wears a wolf mask. It’s totally mad and exciting – really entertaining and crazy.” Which just about sums up Kitsuné all over, really.
Joe Madden
Various Artists - Kitsuné Maison 3, released 04 December 06 on Kitsuné.
 comments
Read members' comments related to this music.
comment by mattrigby
Apr 26, 2007
I think you should do a single for the band Yerba. They're strangely amazing live... www.myspace.com/yerbamusic xx
comment by mcrogee
Nov 30, 2006
big kyste to you
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 kitsune maisonalbum review  klaxonssession  hot chipreview music  music archive Watch music sessions and interviews from 2002 to 2008. books  books and comics archive Author interviews and reviews from 2002 to 2008. |
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