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Filmmakers Shynola get animated with Collective.
The acclaimed filmmaking collective known as Shynola (Richard “Kenny” Kenworthy, Gideon Baws, Jason Groves and Chris Harding) met at art college in Maidstone, Kent. After a shared love of “comics, films, books, art, music and walking in the park” caused a prolonged period of creativity, they moved to London and began taking on odd jobs while continuing their studies at the Royal College Of Art.
images from unkle promos
Their first break came when Kenny spotted an article in The Face about DJ Shadow’s UNKLE project, and decided to send his “student films and a try-hard letter” to James Lavelle, the infamous Mo Wax label boss. After months of radio silence, Lavelle called up requesting an animation for an NME TV show, and the four friends pulled together to create their first piece of work credited to Shynola.
stills from radiohead and queens of the stone age promos
Presently riding a wave of goodwill and warranted praise, Shynola specialise in creating animated music videos divorced from the usual MTV sheen of fade-out edits and slow-motion slop. Check the 8-bit squirrel adventures in Junior Senior’s Move Your Feet or the sublime visuals to Radiohead’s Pyramid Song to see why their very British sense of humour and eerie individual style is winning plaudits. They’ve recently completed work on The Rapture’s House Of Jealous Lovers and 01 September sees the release of UNKLE’s Eye For An Eye DVD.
stills from junior senior and athlete promos
interview with shynola's richard kenworthy
Technically speaking, we aren't particularly good animators. Animation was a way into the industry, it allowed us to make pop videos on computers. We were on a very tight budget - the computer I used to make our first couple of videos came from a supermarket. We’re using live action more and more because we think it’s right for the idea, and the budgets we now get can accommodate shoots. However, animation is a great medium to work in because you have total control and total authority over every frame. It’s much easier to have an original style and to produce an original image by creating it rather than resorting to photography. Every one of our videos looks very different to the last.
What sort of mix is it between your ideas and those of the band you’re making the video for?
How did the video for Eye For An Eye come about?
useful link: www.shynola.com
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