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The basic premise of the show is this; 22 contestants, each with a randomly selected box. The boxes contain varying amounts of money, from 1p to a-quarter-of-a-million pounds. Each day, one contestant asks the others to open their boxes, the ideal being that the boxes left at the end contain the higher amounts. The "Banker" also intercedes at various points, making offers for the player's box, which they can accept or reject. No tasks, no questions. Well, except for the obvious one... The genius in this show lies in one word; GREED. When offered relatively large sums of money (£20,000 etc) contestants regularly turn them down, believing that they can get more. This greed, and the way it infects you as you will the player on against the shadowy "Banker", gives the show high drama on a daily basis. The drama is only heightened by the fact that each player out of the 22 who isn't selected to play the game returns for the next day, which means that you get characters, in a fashion almost akin to a soap opera. Host Noel Edmonds (yes, that Noel Edmonds) is a revelation, milking the drama, and whipping the studio audience and the viewers into a number-based frenzy. So, it's part gameshow, part drama, part analysis of the human psyche. It makes characters out of any old person standing behind a box, and it is primarily concerned with making as much money as possible. Kudos, Mr de Mol, another job well done.
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