Sirjohnwood, I of course agree serious journalism has a social responsibility and must have values and accountability. I have spoken and written often about this - but this particular presentation was about the "business of news". "Storytelling" is a term often used in journalism to describe putting together a clear and engaging narrative about a news event - in other words most printed and broadcast news items. I apologise because I recognise it is not a term understood in this context outside of most newsrooms and journalism courses. Analysis surely has to follow an account of the basic events.
Meacoalpit, The public own the news - particularly in these days of interactivity. Through initiatives like the creative archive, and allowing some BBC video to be embedded on other sites, the BBC is allowing others to make use of our material. See my colleague Helen Boaden's latest blog post on citizen journalism and BBC News.