It's just two years before the Olympics hits London town so any athlete thinking of taking it easy this summer are in for a shock.
UK Athletics chief Charles Van Commenee will not be selecting any slouches, so it's time for any youngsters with Olympic ambitions to step up to the plate.
The indoor season is under way with the World Indoor Championships in Qatar coming up in March.
So who could be grabbing the headlines this year?
Dwain Chambers, Jessica Ennis, Jenny Meadows, Phillips Idowu are the big-hitters, but who are the younger stars coming through the ranks?
Sprinters Toby Sandeman, Jeffrey Lawal Balogun and Shaunna Thompson, and middle-distance runners Rowena Cole and James Brewer are all hoping for bigger things.
What do you think and do you have any other tips for the top?