So, we're barely seven days into 2009 and already the hype and expectation surrounding Britain's finest - Andy Murray - is bordering on lunacy (or is it?).
While most of us were welcoming the return to work in 2009 with all the excitement of a kid who has been told by his parents he has just been signed up for Saturday school, Muzza was launching into the new season with wins over Roger Federer and Rafael Nadal on his way to the World Tennis Tournament exhibition title in Dubai.
And now, with less than two weeks until the start of the Australian Open, many are tipping the young Scot for a bumper year in the Grand Slams.
First, though, he faces Philipp Petzschner in the second round of the Qatar Open. Any bets on how long this one will last?
PP is a 24-year-old German, ranked 66 in the world, right-handed and has just the one career title and $690,389 (£460,000) career earnings to his name to date.
This pair have never met before but widespread opinion is that PP should have few weapons to trouble the in-form Murray. Which is quite clearly a huge kiss of death, so apologies for that.
What are we thinking folks?