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Is the sporting director being phased out?

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A simple question, a complicated answer.

Love him or hate him, the sporting director is here to stay...but in exactly what form is less certain.

Read the full feature here: news.bbc.co.uk/sport1/hi/foo...

Call it what you like (technical director/director of football/general manager), the system has worked on the continent.

Nearly every successful European club currently employs a sporting director. He is responsible for, among other things, scouting and player recruitment.

A coach comes to the club knowing this is the case and he is expected to have no complaints. If he has a problem with the system, tough luck. The president will not budge and the sporting director (a close ally of the president) will not be sacked. It's the coach who will get the boot.

It was fascinating to hear the thoughts of both Frank Arnesen and Les Reed, both of whom know the system inside out through working in it and travelling around Europe studying it.

"(Inter Milan manager) Jose Mourinho is already talking about coming back to the Premier League after his contracts ends and that sort of talk is acceptable on the continent," says Reed.

"Here it is not acceptable. Clubs don’t like to make public their thinking on the next coach and they don’t want to get messages of instability across to fans.

"The message is always that we’re appointed this manager for the long term, we’re going to be loyal to him and he’s going to be loyal to us.

"In practice, it never happens. It works on the continent because everybody accepts that is the way clubs are run and coaches know what they are getting in to."

Reed's comments would suggest that the situations in England and on the continent are pretty similar, only the clubs and managers over here aren't as experienced at working within the system.

That is when it fails, as we've seen at Tottenham.

It is really interesting that Juande Ramos can succeed in a continental structure in Spain but not in England.

I was speaking to Lennie Lawrence earlier and you won't find a bigger advocate of the sporting director system than him.

The likes of David Dein at Arsenal, David Gill at Manchester United, Rick Parry at Liverpool and Peter Storrie at Portsmouth have pretty much fulfilled the role of sporting director for years.

It seems the underlying point is that you need to get the right sporting director and coach working together and the pair must trust and respect each other.

In England, the importance of a strong relationship between the two can not be underestimated. On the continent, according to Reed, the relationship is less important because everyone knows the situation from day one.

As supporters what would you like to see at your club?

Ultimately, a good sporting director should be like a good referee - making crucial decisions, not interfering unnecessarily and going about his business quietly so that everything around him runs smoothly.

That is easier said than done but, if it works, everyone should be happy.

There are pros and cons galore and it will be fascinating to see the approach taken by clubs in the current months and years.

I'd really like to hear your thoughts on the subject.

Latest 10 comments

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posted Oct 28, 2008

At the moment i think the heirachy is the wrong way round.

It seems the sporting directors have more power at a club business level than a manager.

The director should not only work for the club but under the manager. A manager should say what players he needs for the coming season or a player he really wants to sign. The director should then negotiate for the player or liase with the scouts about finding the players a manager needs.

At the moment it's a case of the sporting director buys players they think benefit the club when it is only the manager who knows exactly how he wants his team to play and what is needed.

That seemed to be the case at Spurs. They were buying lots of midfielders especially in the central posistion when they already had plenty.

The sporting director should be the link to all aspects of the club but not dictating what the manager needs.

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comment by xth (U7161659)

posted Oct 28, 2008

I think you guys make too much of this director of football role, many just reject the concept because it's a fancy 'continental' idea and therefore automatically wrong.

I think the role makes sense, as the article states, to give continuity to the team, otherwise after a couple of managers come and go you end up with 30+ players like Chelsea when Avramovich took over.

It's just something you have to work at, that's all. Bringing in directors of football with no knowledge of the British game (I'm looking at you Spurs, and Pompey, etc) or people who have a disruptive influence (Newcastle anyone?) is the wrong way to go. What European clubs tend to do is to pick a player which is part of the club's history (Rummenigge for Munich, Leonardo for Milan), and train him into the role.

Also, some manager are obviously brilliant at dealing and wheeling (Redknapp, Wenger) and it would be a shame to waste their talent.

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comment by Ta5 (U5739538)

posted Oct 28, 2008

you need one guy in charge, the manager. then he can choose - does he want a DOF (and he should appoint him)?, does he want a head coach who handles all training? ect.

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posted Oct 28, 2008

Real Madrid and Barca have sporting director.

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posted Oct 28, 2008

Firstly BBC - what is the difference between a European club and a Premier League club? Surely by now BBC writers can learn it is 'continental', not European, they mean to say in these articles.

Secondly, I love Arnesen's quote about how the key to a sporting director's role is to provide stability. How long did he stay at Spurs before decamping to Chelsea?

As for the whole sporting director role, surely it is a basic fact of any business that if you can operate without a partiuclar role then there is no point in having it? The fact that Comolli has left and is not even being replaced says it all really doesn't it...

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posted Oct 29, 2008

You say that a good sporting director should be like a good referee, but how many of those are there about?

I think the problem with that role in England is not that the manager thinks that the sporting director may be after his job, but that he has more power in the club than the coach.

For this system to work, it needs communication, possibly even on a weekly basis. Any scouts that are in contact with the sporting director also need to contact the coach, to know what qualities are sought for in a player and he will then be able to please both.

Both the coach and the sporting director should have a common vision, of a player and of a team and the coach should ultimately have the final say on player recruitment. The Sporting Director, as you say, should be the nuts and bolts. Doing a job whilst not attracting any attention to himself. It is when there are differences of opinion between the two that things get messy. In this situation, it needs clear heads and a settlement, with the manager being given the benefit of the doubt.

As for managers having players forced upon them, this is not on. In the case of Keegan and Curbishly we are led to believe that players were also being sold over their head, which is wrong too. Both these cases, as with the one at Tottenham, needed more communication within the club, especially with the tricky subject of player sales. However I do feel that Comolli didn't really have much of a plan for the transfer window, he seemed to do things as he went along, but again he needed to speak with the manager and Chairman to sort something out early, rather than make a huge mistake on the last day.

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posted Oct 31, 2008

Much like football team formation, there is no one best solution. I suspect the best solution for each club is the one that suits the individuals involved. I do however feel it is a rediculous given that if the team fails it is the coach that should leave. Structures in other businesses and walks of life succeed or fail depending on the characters involved working together. I suspect there has been many occassions where a manager has been appointed on reputation alone and not whether he is a team player, able to work with others, or even whether they have similar footballing philosphies with the incumbant director. This adds to my impression that most footballing institutions make poor decisions on a regular basis that would have them sacked much quicker in other jobs.

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posted Nov 10, 2008

May the Good Lord help St Et now that this plonker is back at their club.

This coming from a Tottenham fan!!

All HAIL HARRY REDKNAPP! :D

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posted Nov 10, 2008

sorry for all u ppl that think this fella Comolli was any good, Well!!! wake up smell the coffee!!! this guy was!! for want of a better phrase, he was SHIT!!! pardon my french!!!!!!

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posted Nov 10, 2008

I WONT pardon your language!!!





I'll back to nines smiley

Spot on!

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