Snooker has gone big time - Beijing style.
Not long ago, the ranking event was treated to an opening ceremony where the players were paraded like Oscar nominees.
The popularity has been propelled in no small measure by the emergence of Ding, who started the season ranked 27 in the world but is now established in the top 10.
Who's to say we won't see eight players from China at The Crucible in the future?
Ding has already won three ranking tournaments including the sport's second biggest, the UK Championship, and his triumph in the 2005 China Open was watched by an estimated 110m in his homeland.
In recent seasons, he and 30-year-old Marco Fu of Hong Kong, who won the 2007 Grand Prix, have led the South Asian contingent, but this year the pair have been joined by two more Chinese at The Crucible - Liu Chuang and Liang Wenbo.
It is the first time a country outside the British Isles has been represented by that number of players.
Six-time world champion and BBC analyst Steve Davis believes that figure will grow in the next few years.
"Seeing four or so Chinese players in ranking events will soon become a common trend," Davis told BBC Sport.
"Liu Chuang and Liang Wenbo have done well in the qualifiers and who's to say we won't see eight players from China at The Crucible in the future.
Steve David says "It will have a positive knock-on effect for snooker because China will want to host more events."
Approximately 50m people play snooker in China and in Beijing alone there are 300 venues.
With statistics like that, Davis's prediction is not outlandish.
I think the public would like to see the World Championship in China one day.
I think they would also like to see the World Championship in China one day.
A few years ago that suggestion might have been greeted with bemusement, and a fair degree of derision.
And if the growth in China continues apace, the sport can look forward to a very healthy global future.
What're your thoughts on the 'Chinese Snooker Revolution'? Are you against it or all for it?