China says it is going to target sports like cycling, athletics and swimming in a bid to increase its gold medal haul at the 2012 Games.
Sports chief Liu Peng said the nation wants to close the "relatively large gap between China and the best in the world in the high-profile items like athletics, swimming and cycling, and... the popular ball sports".
China came top of the medals table at this year's Games, winning 100 medals in 25 sports, including 51 golds. But they came mostly from its strong sports like gymnastics, diving and table tennis.
So if a billion people are being mobilised to beat the world at a host of other sports - what will this do to the medal table? Are countries like Great Britain going to feel the squeeze?