The public gets what the public wants.
And Joe Public ensured boxer Joe Calzaghe was a runaway winner of the 2007 BBC Sports Personality of the Year award.
You can see how far ahead he was of runner-up Lewis Hamilton by looking at the voting figures at the bottom of this piece on him winning the award:
Sports Personality comes in for a fair amount of stick for all sorts of reasons, but as the stars let their hair down at the after-show party, most agreed: "It was a good result."
With Northern Ireland's record-breaking football striker David Healy and Scot James McFadden missing out on the shortlist of 10 contenders, there were some complaints of an English bias.
Calzaghe, world champion for 10 years, even said there was not a chance he would win - because he is Welsh.
He wasn't that bothered about the trophy and didn't even wear a shirt, never mind a tie, as he opted for a casual V-neck to watch the show from Vegas.
But the super-middleweight champion admitted after a surprise success, that he lied about not caring.
Hamilton was a long odds-on shot to win the award, while Calzaghe could be backed at 11-1 immediately before the show.
Young F1 ace Hamilton was gracious in defeat and looks destined to be a future champion. His praise of Calzaghe and the third-placed Ricky Hatton appeared utterly genuine:
Hatton, bruised after his defeat by Floyd Mayweather in Las Vegas, said he felt like he had let the British public down.
But he has helped propel boxing up the sporting agenda, and Calzaghe's triumph has sealed the noble art's resurgence.
Britain loves losers, we keep being told. But the public backed a winner this time.
PS. Was I the only one who had a tear in his eye as Sir Bobby Robson soaked up the cheers of thousands when he collected a Lifetime Achievement award from Sir Alex Ferguson?
Relive the night as it happened: