Roy Keane has only been a Premier League manager for four days, but it hasn't taken him long to make his mark.
His side got the better of Champions League wannabees Tottenham at the weekend and now it is the turn of the Premier League's pampered players and their overbearing Wags to get on the wrong side of the Sunderland manager.
The former Nottingham Forest, Manchester United, Celtic and Republic of Ireland midfielder has never been one to mince his words.
Here are some of Keane's best outbursts:
"They have a few drinks and probably the prawn sandwiches, and they don't realise what's going on out on the pitch. I don't think some of the people who come to Old Trafford can spell football, never mind understand it." Keane on Manchester United's corporate crowd
"The great teams get back to finals and win it, and this just shows we are not a great team. We're just an average team in a lot of areas." Keane on his underachieving team-mates
"He shouldn't be lying on the floor. Defenders shouldn't be on their backsides. I felt that he got in the way." Keane, after stamping on Gareth Southgate
"Even in the dressing room afterwards I had no remorse. My attitude was, 'What goes around comes around'. He got his just rewards. My attitude is an eye for an eye." Keane, after his horror tackle on Alf-Inge Haaland
Patrick Vieira, Mick McCarthy and the Football Association of Ireland are others to have got the hairdryer treatment from the Irishman.
But do you agree with Keane's comments? Should footballers be putting their foot down when it comes to their demanding partners? Is it time they put shooting drills ahead of shopping sprees?