The clock is finally ticking down on the phoney war after David Beckham flew into Los Angeles in a blaze of arc lights.
Soon we will know if Beckham will lead the charge as football finally takes off in the States.
Or if he has killed his credibility stone dead by plying his trade at a struggling club in a sub-standard league in showbiz surroundings.
And, most intriguing of all, we will discover if England coach Steve McClaren feels Beckham is sufficiently challenged in his new environment to continue his international renaissance.
LA Galaxy are currently one place off the bottom of the Major League Soccer Western Standings (you'll all have to get used to this sort of talk) and their other big-name arrival is Abel Xavier.
Even Beckham himself has sounded a note of caution about what Galaxy fans may, or may not, expect from him.
Will they be disappointed when they see a player steeped in game intelligence, who can pass and cross with deadly accuracy, but does not deal in the currency of beating six men before scoring?
Beckham operates at football's business end, not in tricks and flicks that might delight the less knowledgeable among his new followers.
These are Beckham's own fears - and the pressure is already on him to deliver what is expected now the serious action is about to start.
Beckham is on foreign territory in a football sense as well as geographical.
He has never been confronted with the task of rejuventating a team near the bottom of the table - and certainly not when he is effectively charged with the task single-handedly.
And Galaxy will want plenty of bang for their buck. As in results, not just lots of nice photo opportunities involving a woman who wears sunglasses in the dark and has a re-union tour to promote.
Beckham will market himself and his club perfectly.
Whatever criticisms I may have had about his England recall, he was unfailingly polite to the media on almost every occasion at every one of the many press conferences he gave.
As a captain, he was a dignified presence who was popular with his fellow players and fans.
And, importantly, he had the happy knack of saying exactly what the supporters expected from their most high-profile figure.
But it is on the pitch where the problems might arise.
Beckham has already made his mark and given the lie to those who claimed his arrival would not generate a flicker of interest in the States.
He has appeared on the front of Sports Illustrated and his arrival at LA Airport was fitting for a superstar of any sport.
But soon it will be down to the serious business of winning matches for what most pundits believe is a desperately poor Galaxy side.
Beckham will know this is where his biggest challenge comes.
And for all of us intrigued to see what Beckham has let himself in for, we finally get to see him in action for the Galaxy.
What is he like? What are they like? How many people will be there to see him?
The publicity soaked pre-amble will be over... let's hope it is worth the wait.