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London 2012 logo revealed

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Lord Coe wants the branding to appeal to young people

The logo for the 2012 Olympics has been unveiled in the most significant move since London won the Games.

The jagged emblem, based on the date 2012, comes in a series of shades of pink, blue, green and orange and will evolve in the run-up to the Games.

"This is the vision at the very heart of our brand," said London 2012 organising committee chairman Seb Coe.

"It will define the venues we build and the Games we hold and act as a reminder of our promise to use the Olympic spirit to inspire everyone and reach out to young people around the world.

"It is an invitation to take part and be involved.

"We will host a Games where everyone is invited to join in because they are inspired by the Games to either take part in the many sports, cultural, educational and community events leading up to 2012 or they will be inspired to achieve personal goals."

What do you think of the logo?

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comment by Strange9967 (U13748514)

posted Dec 17, 2008

It's out of balance and rather confusing isn't it? None of the shapes tie-in. Even true abstract art isn't really abstract. This is just a mess.

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comment by Censura (U1681115)

posted Dec 19, 2008

But they just don't listen. The logo is terrible but the London 2012 mob stubbornly won't ditch it...

steam

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comment by HTFC (U13800368)

posted Jan 28, 2009

14 of feb town 3 leeds 2 end result.paul baxter will score with overly large head

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comment by HTFC (U13800368)

posted Jan 28, 2009

750k for ricky lambert now town might get into the top half hopefully he will play along side paul baxter with his rather big head.........come on the town.....

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comment by HTFC (U13800368)

posted Jan 28, 2009

COME ON THE TOWN......TOWN 5-LEEDS ZILCH

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comment by Wud82 (U7033908)

posted Jan 28, 2009

Craig you little muppet

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comment by Hammydigrassi (U13692566)

posted Feb 1, 2009

whys it pink?

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comment by SamOLYMPICMASTER (U14018367)

posted 4 Weeks Ago

How do I have chance to work either voluntarily or profiably for the Olympic 2012 before and after the Olympic game, because the Olympic surpose to benefit everybody from now on.

Also I have designed an Olympic flag that may be of an interest to the Olympic comitee. GOOD LUCK LONDON. GOD BLESS UNITED KINGDOM.

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