Leading football agent Sky Andrew today told the BBC that Premiership players deserve to earn astronomical wages - even if that means top stars raking in £200,000 a week.
Premiership wages increased by double the rate of inflation last year and the average player will earn about £1.1m next season.
Is it right when fans are being asked to pay so much at the turnstiles?
Football is part of the entertainment industry - where rock stars and actors, who are in the Premiership in their own fields, probably earn even more.
Clearly, market forces dictate what a player is worth and if the clubs are prepared to pay up then a player is hardly going to turn money down.
Only three Premiership clubs have increased ticket prices next season - recognition perhaps by the other 17 that for some fans enough is enough.
Tell us what you think. Should the increased revenue from television deals be given to players or be distributed back to the paying public in the form of lower admission prices?