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Changing Derbyshire

You are in: Derby > Places > Changing Derbyshire > Rams announce £20m Pride Park development

Artist's impression of Pride Plaza

Artist's impression of Pride Plaza

Rams announce £20m Pride Park development

Derby County are to spend £20m developing land around Pride Park Stadium and creating memorials to three names from the club's past.

Derby County have unveiled plans for a £20m further development of Pride Park Stadium.

The proposals for Pride Plaza include major development on the west and east sides of the stadium, including a 165-bed hotel, bars, restaurants and office space.

Ten years after the relocation of the Rams led the regeneration of the former industrial site, the stadium's surrounds are set to become a local service centre for people who work on Pride Park.

The plan – still to be formally submitted to Derby City Council – will also include a local retail convenience store, leisure and banking uses.

Artist's impression of Pride Plaza

Artist's impression of Pride Plaza

Around 250 jobs would be created by the Plaza scheme, which also features tree-lined squares.

Within the development will be a tribute to three names from Derby County's past.

Two squares in what is currently the stadium's west car park will be named after Rams legends Steve Bloomer and Brian Clough, with a monument to each that depicts their contribution to the club.

The road on the east side will be improved and named Lionel Pickering Way as a tribute to the club's former chairman, who laid the foundation stone at Pride Park back in 1996 and died last year.

Peter Gadsby

Peter Gadsby

Chairman Peter Gadsby, the director who oversaw the original stadium development, said: "We have already made contact with the Bloomer and Clough families and will keep them in touch with progress. The road between the stadium and the JJB Soccerdome will see increased activity and dedicating it to Lionel's memory fulfils the promise we made to his family when he passed away last year.

"In the past 10 years Pride Park Stadium has been a big economic driver for Derby, but while the area itself has become the city's main business location, other stadiums have now been built that combine with traditional football facilities new commercial outlets for those clubs and their fans.

"When we first built Pride Park we were always aware of further development potential and when I came back to the club almost 12 months ago with the current Board of Directors we indicated we would look to maximise that potential for the benefit of the club.

"No football income or promotion income will be used to support this scheme," he said.

"We have development expertise and experience on the Board of Directors and anticipate strong demand for the new commercial space. Indeed, we already have expressions of interest from two global brands.

"The football side of the business will be enhanced, particularly for the fans"

Peter Gadsby, Rams chairman

"So the football side of the business will be enhanced, particularly for the fans. Billy Davies was informed of our plans for Pride Park when he joined us last summer and the club's ambition was a key reason behind his decision to become our manager."

It's thought the work will be delivered in two phases, first on the west side of the stadium and then on the east side.

While 80 car parks spaces will be lost at the stadium to make way for the new development, the club says it'll be looking at alternative arrangements, including green travel initiatives.

last updated: 03/04/2008 at 14:10
created: 26/04/2007

You are in: Derby > Places > Changing Derbyshire > Rams announce £20m Pride Park development



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