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17 April 2014
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I Love 1987

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I Love 1987
Fashion

Smiley
VIDEO CLIP:
RealMedia: Smiley fashion


Smileys

Not to be confused with the :-) symbol used in modern text messaging, Smiley adorned jeans, T-shirts, caps, badges, pencil cases and even vans in 1987.

Its overuse led to a world shortage of the colour yellow and the resulting United Nations Yellow Ban Treaty. By law, even daffodils had to be purple until June 1994.

Smiley was borrowed from the psychedelia of the Sixties underground music scene.

The story goes that DJ Danny Rampling, freshly returned from Ibiza, used the face on a flyer for dance music club Shoom. From there it became the internationally recognised symbol of Acid House.


1987 Fashion: Cycling Shorts | Smileys | Nike Air trainers


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