For the first time in its history the BBC has opened its video archives and released nearly 100 programme extracts to the UK public under the terms of the Creative Archive Licence. People interested in being creative with BBC material will be free to download and mix that footage and use it as the fuel for their own creative endeavours.
Taken from a whole host of BBC programmes the footage includes a wealth of material covering natural history, wildlife, science, locations, art and more. There are also gems including shots of cityscapes, sunsets, seascapes and many other stunning visuals. People within the UK can download this material now from the Radio 1 Superstar VJs site. More clips will be added over the coming months.
Andy Parfitt, Controller Radio 1 said “It's a great opportunity for Radio 1. We are increasing the visual aspects of Radio 1 and 1Xtra and this is going to be spot on. My experience of the creativity of our audience leaves me in no doubt that together we'll make some great material.”
Paul Gerhardt, Director of the Creative Archive Licence Group said "We're delighted to be working first with such an innovative site on bbc.co.uk; one which reaches a young, media aware audience who are naturally tuned in to the idea of content being available when they want it, and who will welcome the right to shape it to meet their needs."
The BBC will be releasing further content across other areas of bbc.co.uk over the next 18 months.
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