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Ronaldo deal negative for football - Chadwick
By Coventry University student Steve Carpenter
Dr Simon Chadwick, from the Coventry University Business School, feels Cristiano Ronaldo’s record breaking move from the Premier League to La Liga could have huge negative knock-on effects.
Chadwick stated earlier in the month on the BBC Sport website that he predicted Real Madrid’s spending spree would only continue after the capture of Brazilian playmaker Kaka and his predictions look to have been proved correct.
Real Madrid are set to continue their summer spending spree by signing the Portuguese international Ronaldo for a reported fee of £80million and the Coventry University lecturer feels the move will have a knock on effect for poorer clubs not just in Spain and England, but all over Europe.
Speaking at the Play the Game conference on sport and society held in Coventry, Chadwick said: "I think this deal is entirely predictable, but you’re going to see this even greater polarisation and what it does is increase the gap between the rich and poor.
Ronaldo goes on a run
"The problem is that it’s injecting money from outside the transfer system into the transfer system which will create wage inflation and the ramifications for clubs further down the league structures in Europe not just in Spain and England, but across Europe are potentially very serious."
Two clubs who will benefit from a record-breaking deal are buyer Real Madrid and seller Manchester United and Chadwick’s next prediction is that United will re-invest the money back into the squad and Real Madrid’s summer spending spree will only get bigger and bigger.
"From Real Madrid’s point of view this deal clearly fits in with what Perez wants to do with the club and their Galacticos part II and they will work really hard to generate commercial value from Ronaldo and Kaka together, but they are very good at commercialising," added Chadwick.
"I think the deal makes good sense for Manchester United because they are going to make a huge profit on Ronaldo, which I would expect they will re-invest in other players.
"It would be reasonable to expect that Ribery and Benzema will end up at Manchester United or players of that sort of calibre. It’s good business for United."
Ronaldo signed for the this year’s Champions League runners-up back in 2003 and has been heavily linked with move away from the Premier League outfit for some time, with Madrid publicly declaring their interest in the 24-year-old on numerous occasions.†
Ronaldo curls in a free-kick
The recent move will see Ronaldo link up with recent signing Kaka in what will form the second era of the Galacticos and Chadwick feels there will now be an even greater pressure on manager Manuel Pellegrini to bring a huge amount of success to the Spanish club.
"Arguably the one thing in all of this which is going to be very interesting is would you want to be Real Madrid manager Manuel Pellegrini? There is intense on him to perform and I think there will be intense pressure on the players too.
"What sort of job security has he got because if he’s top of the league by the end of September/October then everything will be fine, but if by Christmas Real Madrid are not top of the league, Pellegrini is going to be thinking† ‘I could well be out of a job here'."
Chadwick was speaking at the Play the Game conference on sport and society held in Coventry (June 2009) where Steve Carpenter, a journalism student, was among the media professionals, academic researchers and sports practitioners in attendance.
last updated: 12/06/2009 at 10:00