Reindeer lead the sleigh to Santa
Take a sleigh ride down memory lane
If you're around 50 or under and grew up in Coventry, chances are you spent a magical childhood moment on the Co-op sleigh ride. We took a trip down memory lane.
It's fairly safe to say that one of the most enjoyable moments in the build up to Christmas is visiting Father Christmas. And generations of children growing up in Coventry have been treated to a special sleigh ride to see Santa at the Co-op in the city centre.
Because the ride has been open for more than 50 years we decided to return to the shop on Corporation Street to see if we could re-capture the magic. And as well as taking a trip to the grotto, we took a trip into Christmas past!
Bridging the generation gap
The grotto and sleigh ride are almost exactly the same as when they opened over half a century ago.
An elf ensures the ride goes smoothly
The two white reindeer glow in the dark as they lead children and parents to Santa's grotto, via magical landscapes of houses, castles and churches.
Children who experienced the ride have returned as adults from locations around the world with their children and grandchildren to show them why the ride is so special.
Santa greets a child
For sleigh ride opening times ring 024 7663 0606.
But remember ... only the well-behaved can visit Father Christmas.
last updated: 08/12/2009 at 11:04
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