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24 September 2014
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OGGIES UNLEASHED Down Under
Bondi Bruce is about to become very famous in Australia
Bondi Bruce is water-skiing down to Australia!

The latest animated pasties installment sees one of the characters join the surfing teachers in Australia.

WEB LINKS

OGGIES website
Find out more about the OGGIES, UNLEASHED and much more on the pasties own website!
British Surfing Association
Visit the associations own website for news about courses and aims behind the organisation.
Surfing Australia
The national organising body for the sport in Australia who are now working with the OGGIES.
The BBC is not responsible for the content of external websites.

FACTS

+ The Cornish Riviera Pasties came from an idea by a St Ives businessman called Vincent Walker.

+ Now the cartoon is in production and a series is expected to hit the screens next year.

The OGGIES animated pasties continue to generate interest from all over the world.

One of the OGGIES, a team of cartoon Cornish Pasty characters has won the attention of the surfing stars Down Under.

Bondi Bruce Cuddly Toy - part of an extensive range of OGGIES merchandise

Bondi Bruce, an extreme sports, surf loving pasty has been chosen to spearhead an unprecedented campaign aimed at encouraging Australian youngsters to take up the sport their homeland is most famous for.

Bruce is one of the co-stars of the OGGIES (originally called Cornish Riviera Pasties)

He has been chosen to be the mascot of an exclusive membership club called The Bondi Bruce Surf Academy.

It will be run in conjunction with Surfing Australia (the governing body of the sport in the continent) and spear head the Bondi Bruce Super Grommet Championship (a national competition event which will run throughout Australia during 2004)

Jim Driscoll meets Jason Blewitt from Surfing Australia in Newquay during September

Surfing Australia's Jason Blewitt and Peter Cook made the long journey to Newquay on Wednesday 10th September to officially meet the Oggie pasties creators and local surfing representatives.

The duo had a chance to look around the recently opened National Surfing Centre at Fistral Beach in the Cornish resort, as well as learning more about the importance of surfing and pasties to Cornwall.

"Australia is the spiritual home of this fantastic sport," says Jim Driscoll, creator of the OGGIES.

"What better place is there for Bondi Bruce to launch this extraordinary campaign which is being actively supported by the Australian Government as part of its own 'Pathways to Participation' iniative."

Bondi Bruce will be the face of "UNLEASHED AUSTRALIA" just like his fellow pasty Fistral Freddie is the official mascot of UNLEASHED in the UK.

Fistral Freddie and the UNLEASHED Membership pack for the BSA
Fistral Freddie's UNLEASHED Academy with the British Surfing Association has already been a huge success in the UK

UNLEASHED Australia will feature Bruce in all aspects of the membership club, exclusive surf academy and themed competition event.

"Bruce will host the Super Grommet Championship in Australia," says Jim.

"Kids of all sizes, age and gender can compete and demonstrate the skills they have acquired at the academy."

"More than simply a competition this event will be about 'taking part' a theme as relevant to the kids in Australia as it is anywhere in the world," explains Jim.

"We have always believed OGGIES to be a truly international television series and this alliance with Surfing Australia confirms our beliefs," explains Jim.

Bruce will be a star alongside Fistral Freddie, Porthmeor Pete and many other characters in the television series which is now in production.

Fistral Freddie cuddly toy
Fistral Freddie was created by Newquay Junior school children as a result of a competition run on the BBC Cornwall website

The OGGIES UK television show is due to air in this country next year.

The OGGIES look set to make their mark across the world even further!

"The programme has taken a full year to get to this point and we are now working with a select number of companies in Cornwall, many more nationally and certain key international partners in major territories globally," explains Jim.

Just like the partnership between Fistral Freddie and The BSA, UNLEASHED Australia, the Official Bondi Bruce Surfing Academy, will also offer branded technical surfing equipment and relevant merchandise.

John Knox
John Knox explains the future of the OGGIES to the Australian party in Newquay in September

"The underlying theme for the show has always been don't just sit and watch the pasties surfing. Go out and do it and have fun," explained John Knox, Managing Director of Clipper Media now heavily involved in the promotion of the OGGIES worldwide.

Mirroring the wetsuits, surfboards, body boards, surfboard leashes and other products available from Tunnel Vision in Newquay, Bondi Bruce branded products will be available to young surfers on the other side of the world.

Keep visiting the BBC Cornwall website for the latest news from the OGGIES.

OTHER NEWS

The OGGIES will be heading for the 2003 Cannes TV and Film Festival in October. Last year's attendance by Jim Driscoll generated a lot of interest in the animated series which is currently in production.

'Denzil Skilly', a fun-loving Jamaican character (with a passion for reggae music and surfing) has been licensed by Cleone for a new range of Jamaican patties created to appeal to children.

Denzil Skilly
Denzil Skilly

Cleone already has distribution in place for existing products with major UK supermarkets.

"This is a further extension into the Children's food sector for us, complimenting the extensive line of products to be launched by Ginsters in the food on the move sector," says Jim Driscoll, co-creator of the property and Chairman of Galleon Holdings.

"Most importantly, the products from both Cleone and Ginsters will offer a healthier option to kids raised on a diet of fast foods. It's also good to working with a West Midland's based company on this project."

Cleone is forecasting sales of more than 1,000,000 Denzil Skilly patties for 2004. It has the sole licensing rights to use Denzil Skilly in the Jamaican pattie product sector for two years with first option to renegotiate thereafter.

Concludes Driscoll: "The use of one character - from a cast of more than 20 - demonstrates the richness and diversity of the cartoon series. We have licensing agreements on the table for other characters across a range of product sectors as well as overall licensing contracts for the series itself. I am confident that Cleone will be very successful with its license and I look forward to announcing a succession of partnerships over the coming weeks and months."

THE OGGIES BACKGROUND

The idea for the surfing and environmentally aware pasty family came from Cornwall.

This Elvis pasty is not 'All shook up' about his hair.

"I sometimes wondered whether there was something funny in the pasty I was eating when I came up with the idea," laughs Vincent Walker, a St Ives businessman who created the concept.

Jim Driscoll who produced the famous 'Shoe People' cartoon series met with Vincent to discuss the idea of the pasty family.

"My company Galleon Group is involved in a number of children's animation projects," explains Jim. "When Vincent told me of his ideas I immediately thought that it had great possibilities."

Jim introduced Vincent to Fireman Sam creator and children's artist Rob Lee. Together the three created the characters and storylines.

In the cartoons the family of funky pasties have countless adventures and scrapes. With colourful characters the idea is proving popular.

Companies all over the world have expressed a big interest in showing the cartoons when they are finished.

Characters from the OGGIES have also made a successful print debut.

OGGIES IN PRINT

A special activity book for last Christmas sold out quickly. It was launched to support Scope, a national disability organisation who support people with cerebral palsy.

The book contained two special new TV characters, along with many of the pasty pictures drawn by Cornish school children who entered our BBC Cornwall website competition.

 

 

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