'We aim to be the world's most creative and trusted broadcaster and programme maker, seeking to satisfy all our audiences with services that inform, educate and entertain and enrich their lives in the ways that the market alone will not. We aim to be guided by our public purposes; to encourage the UK's most innovative talents; to act independently of all interests, and to aspire to the highest ethical standards.'
- From the BBC's Producers' Guidelines, a code of ethics for programme makers, with advice on upholding standards including accuracy, impartiality, fairness, taste and decency and the welfare of children.
