Personalising News services in India - an opportunity


The BBC World Service has undergone a major expansion, which includes the BBC's base in New Delhi becoming its largest outside of the UK, building on its services in English, Hindi and Tamil to launch digital services in Gujarati, Punjabi, Marathi and Telugu. The BBC is now looking to expand its digital experimentation and collaboration with an exciting new project lead by Connected Studio.
As we look to grow our digital audiences across South Asia, we're excited about exploring ways to deliver content to audiences in two overlapping areas: personalisation and anytime content. In such a diverse society, it is increasingly important that we are able to deliver different types and variations of the same story, so the user receives the most relevant content to them, whenever and wherever they are.
We're looking for experienced digital companies to tackle the challenge, which addresses at least one of these themes and demonstrates scalable and re-usable technology that can be utilised by BBC’s editorial teams. For more information, please see full brief below.

Who can get involved?

This opportunity is open to any tech company based in India. We held a couple of events in April this year in Delhi/Gurgaon, Hyderabad and Bengaluru, and we will be continuing our innovation through this challenge around personalisation and anytime content. We have uploaded the video of one of these events for those who did not attend, or for attendees to revisit the content. N.B. this video archive is for information purposes only.

The Process




Invitation to Tender (ITT) issued

Friday 24th November at 17:00 GMT


Deadline for response to ITT (Initial Proposals)

Friday 8th December at 17:00 GMT


Notification of shortlisted Suppliers

Friday 15th December at 17:00 GMT


Deadline for more Detailed Proposals

Monday 8th January at 17:00 GMT


Notification of successful companies

Monday 15th January, 2018

Commencement of work by contracted

Suppliers (anticipated)

January, 2018


Final delivery by contracted (anticipated)

April - June 2018

Target Prototype Launch (anticipated)

May - June, 2018

Successful teams that score highly against the criteria will be advanced to the next stage where they will submit a more detailed proposal to be reviewed by the judges. Those who progress through this stage will be funded to turn their proposal into a scalable production tool. The successful prototypes will then be launched later in the year.

If you have any questions, please email us at

The Brief Invitation to Tender Creative Toolkit