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ECU Ruling: Our World: Jonah and the Whalers, BBC News, 26 December 2008

Publication date: 9 October 2009

Complaint

The presenter accompanied a Greenpeace crew in pursuit of Japanese whalers. A viewer complained that his comments on Sea Shepherd, another environmentalist group operating in the area, had given a false impression that Sea Shepherd endorsed violence.

Outcome

The presenter referred to Sea Shepherd as throwing "bottles of acid" at Japanese whaling vessels, without making clear that the substance in question (butyric acid, produced when butter turns rancid) was harmless to humans and intended only to cause a repellent smell. This allowed the inference that, in contrast to Greenpeace, Sea Shepherd was prepared to engage in violence against people, whereas its policy is to confine itself to damage to property. Upheld

Further action

Programme teams have been reminded of the need to be precise on technical or scientific specifics so as to avoid the potential for misleading impressions.

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