Midlands Today, BBC1 (West Midlands), 11 April 2012 - Finding by the Editorial Complaints Unit


In an item in the lunchtime edition arising from a poster campaign by an animal rights group which linked eating meat with early death, the reporter said “Nutritionists say that a vegan and vegetarian diet is a healthy choice but it does lack essential nutrients only found in meat”.  Four viewers complained that this was untrue, in that there are in fact no essential nutrients which are found only in meat.



Although some nutrients found in meat are more difficult to obtain in the requisite quantities in a vegan or vegetarian diet, they are not unique to meat.  However, a modified version of the item which made this clear was broadcast in the evening edition, and this sufficed to resolve the issue.


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