Look North, BBC1 (North East), 18 May 2016: Finding by the Editorial Complaints Unit

The programme included an item on the treatment of animals by chiropractic, which (according to the introduction) it was becoming more common for vets to recommend. A representative of the Good Thinking Society complained that the item gave an unwarrantedly positive impression of a therapy for which there was no good scientific evidence, and did not make clear that animals may only receive such treatment under particular circumstances.

The item did not reflect the existence of a degree of controversy surrounding chiropractic treatment of animals, including criticisms that it is not supported by meaningful evidence and has never been subject to a controlled clinical trial. It also failed to make clear that such treatment may only be administered under the direction of a vet.

Further action
Programme-makers have been reminded of the need to take into account the extent to which the claimed benefit of an alternative therapy is supported by scientific evidence and to reflect this in any coverage by including the views of more mainstream practitioners.