BBC Sport website, Finding by the Editorial Complaints Unit


A visitor to the site complained that it included a tweet from a freelance presenter of Formula 1 coverage which promoted his recent book.



The tweet was of a promotional nature, and its inclusion breached the BBC’s guidelines on references to commercial goods and services.  There was an arrangement that the presenter’s tweets would appear on the website only when he was on BBC duty, but on this occasion, as a result of human error, one of his private tweets had appeared and had not been removed.  However, as the programme-makers had acknowledged the error and taken measures to prevent a recurrence before the complaint was escalated, the ECU regarded the issue as having been resolved.


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