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10 February 2010
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Branding Guidelines for Independents
This section explains branding and copyright line requirements for programmes made by independent producers, together with guidance on the use of independent company logos. Additional information for co-commissions (between two independent companies) is available here.

The BBC logo must appear on the final card of all inhouse, independent and co-produced programmes. The final card may also include other information e.g. a programme producer's name or an independent production company identification. Programmes produced by English Production Centres (in London, Birmingham, Bristol and Manchester) should use the appropriate 'BBC Productions' animated logo.
BBC logo
BBC Wales Delivery Site


Opening Branding
Under the new agreement, there can be no opening branding for the BBC or any independent production company or co-producer.
Closing Branding
In addition to the requirements for network and non-network programmes an independent production company may be identified only by:
  • its symbol
  • OR its name
  • OR its symbol and name


    • Where the above criteria are met, the identification must appear as part of the final card together with the words "for BBC" in the corporate typeface and the static BBC corporate logo and must:
  • occupy no more than 10% of a 4 x 3 screen format, irrespective of whether or not it is a widescreen production. See example of use and measuring grid here.
  • appear over the same background as the programme's other credits, or over black.
  • keep any animation within the above size specification and to a maximum of 2.5 seconds' duration, but with no accompanying special sound or jingle
  • The End Card should be held for 3 seconds as part of your total programme duration. It should then be held for a further 10 seconds as a precautionary measure.

    • Please note that delivery requirements for BBC Three end credits now fall in line with the rest of the BBC and deliver with just the BBC logo, available here.
    Closing Sequence Example
    Independent production for BBC with production company logo over same background as other production credits

    Closing Sequence Example
    Independent production for BBC nation
    		 Logo height of 45 Paintbox or 44 Aston television lines when used on its own
    Logo height of 39 Paintbox or 39 Aston television lines when used with the name of a BBC nation, English region or production centre
    The BBC logo must: be static and either cut or mix on, be white or black only, be centred wherever possible, appear over the same background as the programme other credits, or over black, not use dropped shadow

    Independent Productions within strands:
    Where a programme is part of a strand (e.g. Imagine) the independent production company identification and accompanying BBC logo should be on the penultimate card. The copyright line should be on the final card.


    Independent Logo Measurement Grid

    Application of Logo Measurement grid
    Application of Logo Measurement Grid

    Independent Logo Measurement Grid
    Measurement Grid

         		Measurement grid for independent production company identification. Each rectangle represents 1% of screen area of a 4 x 3 format. Identifications should occupy no more than 10 rectangles including any space(s) between a symbol & associated words.




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