BBC HomeExplore the BBC

31 December 2009
Accessibility help
Text only
Commissioning

BBC Homepage
»
 

Contact Us

Like this page?
Send it to a friend!

 
Closing Branding for in-House Co-Productions
This section explains the closing sequence requirements for programmes made as co-productions between in-house BBC departments and independent companies.

The BBC logo must appear on the final card of all inhouse, independent and co-produced programmes. The final card may also include other information e.g. a programme producer's name or an independent production company identification. Programmes produced by English Production Centres (in London, Birmingham, Bristol and Manchester) should use the appropriate ‘BBC Productions’ animated logo.
BBC logo
BBC Wales  Delivery Site

In addition to the requirements for network and non-network programmes, a co-production partner may be identified by:
  • its logo
  • OR its name
  • OR its logo and name, where both are a combined single symbol.
  • How They Must Appear
    Where the above criteria are met, identification must appear only as part of the final card together with the BBC corporate logo, and must:
  • occupy no more than 10% of a 4 x 3 screen format, irrespective of whether or not it is a widescreen production. See example of use and measuring grid here
  • appear over the same background as the programme's other credits, or over black.
  • keep animation within the above size specification and to a maximum of 2.5 seconds' duration, but with no accompanying special sound or jingle


  • Closing Sequence Example
    BBC co-produced programme with logo over same background as other production credits
    Note that this BBC logo is animated.


    Closing Sequence Example
    BBC co-produced programme with two co-producers' logos
    Note that this BBC logo is animated.

    Closing Sequence Example
    BBC Nation co-produced programme with identifications over same background as other production credits

    Closing Sequence Example
    BBC Nation co-produced programme with two co-producers' logos

    Logo height of 39 Paintbox or 39 Aston television lines when used on its own or with the name of a BBC nation, English region or production centre

    Logo size: The ‘BBC Productions’ logo animation should be used at the size supplied. If needed it can be reduced to 75% of its height / width.

      The BBC logo must:
    • be static and either cut or mix on or for English Production Centre logos, they are animated,
    • be white or black only,
    • be centred wherever possible,
    • appear over the same background as the programme other credits, or over black,
    • not use dropped shadow



    Co-Productions within strands:
    Where a programme is part of a strand (e.g. Imagine) the co-production company identification and accompanying BBC logo should be on the penultimate card. The copyright line should be on the final card.


    Co-Producer logo Measurement Grid


    Application of Co-Production Company Identifier Measurement grid
    Note that this BBC logo is animated.

    Co-Producer Logo Measurement Grid
    Measurement Grid

      Measurement grid for co-production company identification.
    • Each rectangle represents 1% of screen area of a 4 x 3 format screen.
    • Identifications should occupy no more than 10 rectangles including any space(s) between a symbol & associated words.





    About the BBC | Help | Terms of Use | Privacy & Cookies Policy