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Publicity material is used by our Press, Publicity and Creative Services teams.

Publicity information must be submitted six to eight weeks in advance of delivery in order to provide the best publicity and promotion of a programme. The earlier information is provided the better - even before pre-production if available.

Typical Network Requirement

  • Production Notes or a Press Kit comprising:
    • full cast list
    • full crew list
    • short synopsis (two to three paragraphs)
    • long synopsis (two to three pages)
    • location/interview production notes
    • biographies of principal cast and key crew
  • Key publicity contact address list
  • A digital video file (MPEG4) of each episode of the programme for use by BBC Previews

Additional requirements may include:

  •  Master Split Track Soundtrack on CD WAV

Additional requirements for Network Drama may include:

  • One post production script if available (see Production Script section further down for more info)

Additional requirement for programme acquisitions include:

  • One translation script



Download the BBC Pictures Guide to Publicity Stills.
Download the Publicity Stills Caption list.

Programme stills are used to publicise the programme in print, online, on air and across the BBC’s services. They are the shop window for programmes so it is essential that the quality of the stills matches the quality of the programme.

Programme stills must be delivered no later than 10 working days prior to the programme delivery date. If the nature of your programme means this is unrealistic please agree an alternative with the BBC.

If you have any queries about your delivery requirements please contact the following email before filming:

  • For network productions: BBC Picture Desk 
  • For Nations and Regions productions: the press office of the Nation or Region concerned.
What must be delivered:
  • 20 images that represent the whole series.
  • 20 further images for each episode.

It may be that the BBC only requires five series and five episode specific images. Any extras may be of use for BBC online so please don’t discard them.

Please contact BBC Picture Desk for confirmation on the number of images you should provide and any further queries.

Children’s productions should contact BBC Picture desk in the first instance. Programmes being made for broadcast in the Nations and the Regions should contact the press office of the Nation or Region concerned.

If talent has been given picture approval then all images must be artist approved before delivery to BBC Pictures. Please ensure all images have been approved by your relevant head of department or Commissioning contact before final delivery to BBC Pictures.

How to deliver                                                                                           

To ensure the security of image storage and delivery, please use the website to share images with BBC Pictures once they have been approved by the head of department or Commissioning contact. 

Once the images have been approved please place them in one Box folder labelled with the name of the production. If the programme has been assigned a BBC Pictures Executive or iPix Exec they will then share the folder. is the only online delivery system that BBC Pictures can accept. Alternatively, you can deliver via email or post. Please contact BBC Picture Desk or the applicable contact from the above list for details of postal and email delivery.  

BBC Pictures expects you to hire a professional photographer to take your stills.


For detailed editorial information about picture quality including hints and tips please see the BBC Pictures Guide to Publicity Stills.

BBC Pictures needs crisp, sharp, well exposed images taken on the finest camera setting. Please do not send us pictures taken on a phone or a tablet as they are not good enough quality. The minimum image size is 4000 x 3000 pixels and files should be delivered as high quality JPGs. This size will work for everything from front covers to posters and pick of the days (tiny file sizes will not reproduce well in print). Screen grabs are not acceptable unless agreed beforehand and only in exceptional circumstances.

Editorial Guidelines and Compliance 

All images supplied to the BBC must be factually representative of the editorial content of the programme they have been taken for. They must also abide by the BBC Editorial Policy guidelines. No images can be released to publicise the programme without written consent from the BBC Executive. Further information is available on the BBC Editorial Guidance site. 


As part of the standard programme deliverables one series clip and at least one clip per episode must be supplied to the BBC.

See the BBC iPlayer and Programme Website Deliverables page for more information about these standard clip requirements and what must be supplied.


Billings and EPG Information

This provides essential information for the following:

  • The Red Bee Media Playout Planning Unit who use the billings to collate the programme detail to produce the final transmission schedule. 
  • The Broadcasting Data Services (BDS) for circulation to listings magazines (including Radio Times) with the final transmission schedule.
  • The EPG Unit who supply billings to digital TV Electronic Programme Guides (EPGs) and the BBC's Programme websites.
How to submit billings information?
  • Independent producers should email a completed Microsoft Word template to the appropriate BBC Delivery Team or via P4A as instructed.
  • In-house programme makers should complete the form via the P4A system.

Wording should be approved with your BBC Commissioning Editor.

When do you submit billings information?

It is essential that the delivery date is met to ensure that your programme is properly in printed and electronic programme listings.

Where the final schedule slot has yet to be confirmed productions can submit billings forms without the TX time completed.

For all titles on network and local channels listed below the Billings Due Date is normally 16 days before the beginning of the transmission week. This is subject to change by BDS, particularly at holiday periods.

  • BBC One
  • BBC Two
  • BBC Three
  • BBC Four
  • CBeebies
  • CBBC
  • BBC Scotland
  • BBC Northern Ireland

Details of Billings Due Dates are available at the BDS website. (Note: the BBC is not responsible for the content of external websites.)  

Programme Material for Trails

If the programme is to be promoted through TV trails then additional materials may be requested by BBC Marketing ahead of programme transmission. The BBC will inform the production in advance if specific materials are needed for the production of a trail. The content they request may vary depending on the nature of the programme and when it is due to deliver. 

Marketing requirements may include (but are not limited to): 

  • Offline rushes and rough cuts of episodes for viewing purposes. 
  • Broadcast quality graded rushes: source of 'clean' sound and uncaptioned pictures (four – six weeks ahead of programme transmission).  
  • Access to set and talent / artists for filming during production.
  • A version of the complete programme (often before its sound dub). 

It is the production's responsibility to then provide the agreed additional materials for trails.


Promotional Preview Copy 

A full version of the completed programme should be uploaded directly to the BBC Previews website to an FTP account using software such as Filezilla or similar: 

File type: MP4 
Compression/Codec: H.264
Data Rate: Minimum 750kbps - Maximum 1 Mbps.
Sound: MPEG-4 AAC, Stereo, Auto, maximum 
160kbps (or other compatible MPEG-4 audio)
Frame Size: Must be 16/9 – 640 x 360
Enable ‘Fast streaming’/’fast start’/’quick streaming’

For more information, login details and for any queries regarding delivery please email the BBC Previews team.


Production Script

Production scripts are useful for subtitling purposes and when available should be emailed to the BBC Access Services team on the tape delivery date, or in advance of this date if possible. 

Please inform the Access Services team if a script will be available, even if it is not available immediately. Other information such as running orders may also be useful, please contact the team for further advice. 

Find out more about disability related assistance, advice and support including subtitling services on the Disability section of the BBC Diversity website.


BBC Press Office

Contact the BBC Press Office:

Tel: 020 7765 5900 


Or via the online form on the BBC Media Centre website.  

Find Open University Publicity Guidelines.         

Find information on the programme website deliverables.

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