Publicity material is used by our Press, Publicity and Creative Services teams.
It provides information regarding what the programme is about, who presents it, who wrote it, etc. Examples of material could include a cast list.
This information is needed 6 to 8 weeks in advance of delivery in order to provide the best publicity/promotion for any programme but the earlier information is provided the better - even before pre-production if available.
Programme stills are used to publicise the programme in print, online, on air and across the BBC’s services. They are the shop window for programmes so it is essential that the quality of the stills matches the quality of the programmes.
BBC Pictures will advise you where to send your programme stills. Programme stills must be delivered no later than 10 working days prior to the Delivery Date. If the nature of the programme means this is unrealistic, please agree an alternative with the BBC.
If you have any queries about your delivery requirements please contact the following email BEFORE filming:
You will be required to deliver 20 iconic images that best represent the whole series and, for each episode, 20 further stills of key scenes/characters. All stills must conform to the BBC’s picture delivery guidelines. Please deliver a combination of landscape and portrait format images. It may be that the BBC only requires 5 iconic images and a further 5 stills per episode. Please contact firstname.lastname@example.org for confirmation.
For more details, please see the BBC Pictures' guide to Publicity Stills in the downloads section of this page.
Stills must be accompanied by a completed Publicity Stills caption list also available in the downloads section of this page.
All stills provided to the BBC must be shot to a professional standard and delivered in digital format at as high a resolution as possible - ideally JPEGs at 35Mb 300 dpi. Screen grabs are not acceptable unless agreed beforehand and only in exceptional circumstances.
Photographs should be fully cleared of copyright and artists' restrictions, including associated moral rights for non-commercial publicity use. Archive stills or artwork photography should be cleared for non-commercial publicity without restriction. All photographs involving children and young people should be accompanied with evidence of written consent from their parent/guardian.
The BBC may also commission its own photography subject to agreement with the programme’s BBC Executive Producer. Copyright in these images will be retained by the BBC.
NB: You will be expected to keep copies of all your images as the BBC may not be able to retain them forever.
All images supplied to the BBC must be factually representative of the editorial content of the programme they have been taken for. They must also abide by editorial policy guidelines so please consult the Editorial guidelines for picture publicity for details (see downloads section top right of this page). No images can be released to publicise the programme without written consent from the programme’s BBC Executive Producer.
Details of Billings Due Dates are available at the BDS website. (Note - the BBC is not responsible for the content of external websites.)