Publicity material is used by our Press, Publicity and Creative Services teams.
Publicity information must be submitted six to eight weeks in advance of delivery in order to provide the best publicity and promotion of a programme. The earlier information is provided the better - even before pre-production if available.
Additional Requirements for Network Drama
Programme stills are used to publicise the programme in print, online, on air and across the BBC’s services. They are the shop window for programmes so it is essential that the quality of the stills matches the quality of the programme.
Programme stills must be delivered no later than 10 working days prior to the programme delivery date. If the nature of your programme means this is unrealistic please agree an alternative with the BBC.
If you have any queries about your delivery requirements please contact the following email before filming:
It may be that the BBC only requires five series and five episode specific images. Any extras may be of use for BBC online so please don’t discard them.
Please contact BBC Picture Desk for confirmation on the number of images you should provide and any further queries.
Children’s productions should contact BBC Picture desk in the first instance. Programmes being made for broadcast in the Nations and the Regions should contact the press office of the Nation or Region concerned.
If talent has been given picture approval then all images must be artist approved before delivery to BBC Pictures. Please ensure all images have been approved by your relevant head of department or Commissioning contact before final delivery to BBC Pictures.
To ensure the security of image storage and delivery, please use the website www.box.com to share images with BBC Pictures once they have been approved by the head of department or Commissioning contact.
Once the images have been approved please place them in one Box folder labelled with the name of the production. If the programme has been assigned a BBC Pictures Executive or iPix Exec they will then share the folder.
Box.com is the only online delivery system that BBC Pictures can accept. Alternatively, you can deliver via email or post. Please contact BBC Picture Desk or the applicable contact from the above list for details of postal and email delivery.
BBC Pictures expects you to hire a professional photographer to take your stills.
For detailed editorial information about picture quality including hints and tips please see the BBC Pictures Guide to Publicity Stills.
BBC Pictures needs crisp, sharp, well exposed images taken on the finest camera setting. Please do not send us pictures taken on a phone or a tablet as they are not good enough quality. The minimum image size is 4000 x 3000 pixels and files should be delivered as high quality JPGs. This size will work for everything from front covers to posters and pick of the days (tiny file sizes will not reproduce well in print). Screen grabs are not acceptable unless agreed beforehand and only in exceptional circumstances.
All images supplied to the BBC must be factually representative of the editorial content of the programme they have been taken for. They must also abide by the BBC Editorial Policy guidelines. No images can be released to publicise the programme without written consent from the BBC Executive. Further information is available on the BBC Editorial Guidance site.
As part of the standard programme deliverables one series clip and at least one clip per episode must be supplied to the BBC.
See the BBC iPlayer and Programme Website Deliverables page for more information about these standard clip requirements and what must be supplied.
This provides essential information for the following:
Wording should be approved with your BBC Commissioning Editor.
It is essential that the delivery date is met to ensure that your programme is properly in printed and electronic programme listings.
Where the final schedule slot has yet to be confirmed productions can submit billings forms without the TX time completed.
For all titles on network and local channels listed below the Billings Due Date is normally 16 days before the beginning of the transmission week. This is subject to change by BDS, particularly at holiday periods.
Details of Billings Due Dates are available at the BDS website. (Note: the BBC is not responsible for the content of external websites.)
If the programme is to be promoted through TV trails then additional materials may be requested by BBC Marketing ahead of programme transmission. The BBC will inform the production in advance if specific materials are needed for the production of a trail. The content they request may vary depending on the nature of the programme and when it is due to deliver.
Marketing requirements may include (but are not limited to):
It is the production's responsibility to then provide the agreed additional materials for trails.
A full version of the completed programme should be uploaded directly to the BBC Previews website to an FTP account using software such as Filezilla or similar:
File type: MP4
Data Rate: Minimum 750kbps - Maximum 1 Mbps.
Sound: MPEG-4 AAC, Stereo, Auto, maximum
160kbps (or other compatible MPEG-4 audio)
Frame Size: Must be 16/9 – 640 x 360
Enable ‘Fast streaming’/’fast start’/’quick streaming’
For more information and for any queries regarding delivery please contact the BBC Previews team.
Find information on the programme website deliverables.
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