Publicity material is used by our Press, Publicity and Creative Services teams.
Publicity information must be submitted six to eight weeks in advance of delivery in order to provide the best publicity and promotion of a programme. The earlier information is provided the better - even before pre-production if available.
Additional Requirements for Network Drama
Download the BBC Pictures Guide to Publicity Stills PDF.
Download the Publicity Stills Caption list PDF.
Programme stills are used to publicise the programme in print, online, on air and across the BBC’s services. They are the shop window for programmes so it is essential that the quality of the stills matches the quality of the programmes.
Programme stills must be delivered no later than 10 working days prior to the Delivery Date. If the nature of your programme means this is unrealistic please agree an alternative with the BBC.
If you have any queries about your delivery requirements please contact the following email before filming:
You will be required to deliver 20 iconic images that best represent the whole series and 20 further stills of key scenes or characters for each episode.
Stills must be accompanied by a completed Publicity Stills caption list.
All stills must conform to the BBC’s picture delivery guidelines. Please deliver a combination of landscape and portrait format images. It may be that the BBC only requires five iconic images and a further five stills per episode. Please contact email@example.com for confirmation.
All stills provided to the BBC must be shot to a professional standard and delivered in digital format at as high a resolution as possible - ideally JPEGs at 35Mb 300 dpi. Screen grabs are not acceptable unless agreed beforehand and only in exceptional circumstances.
Photographs should be fully cleared of copyright and artists' restrictions including associated moral rights for non-commercial publicity use. Archive stills or artwork photography should be cleared for non-commercial publicity without restriction. All photographs involving children and young people should be accompanied with evidence of written consent from their parent or guardian.
The BBC may also commission its own photography subject to agreement with the BBC Executive Producer. Copyright in these images will be retained by the BBC.
NB: You will be expected to keep copies of all images as the BBC may not be able to retain them indefinitely.
All images supplied to the BBC must be factually representative of the editorial content of the programme they have been taken for. They must also abide by the BBC Editorial Policy Guidelines for Picture Publicity. No images can be released to publicise the programme without written consent from the BBC Executive Producer.
If your programme is to be promoted through trails trail materials will be requested.
Trail material may include:
Precise delivery requirements are under review, these could be as early as several months prior to transmission. The BBC appreciates involvement in this process at as early a stage as possible.
Download the Billings form.
This provides essential information for the following:
Please send billings to firstname.lastname@example.org
What Billings Information does the BBC need?
When do you submit this information?
It is essential that the delivery date is met to ensure that your programme is properly in printed and electronic programme listings.
Where the final schedule slot has yet to be confirmed productions can submit billings forms without the TX time completed.
For all titles on network and local channels listed below the Billings Due Date is normally 16 days before the beginning of the transmission week. This is subject to change by BDS, particularly at holiday periods.
Details of Billings Due Dates are available at the BDS website. (Note: the BBC is not responsible for the content of external websites.)
Find information on the Online programme page deliverables.
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