BBC - Commissioning - Opening and Closing Branding

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  • Slash Programmes redesign
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• Credit Guidance
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  • Opening Credits
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  • Talent as Executive Producer Policy
• Branding Guidelines and Logos
  • In-house Productions
    • Opening Branding
    • Closing Branding
    • Closing Branding for CBBC / CBeebies
    • Closing Branding for Co-productions
    • Copyright Lines for In-house
    • On Screen Restrictions
  • Independent Productions
    • Copyright Lines for Independents
    • Opening and Closing Branding
    • Closing Branding for CBBC / CBeebies
    • Closing Branding for Co-commissions
    • Opening Branding Picture safe area / typeface
• Open University
  • OU branding and end credit guidelines
  • OU delivery requirements and publicity guidelines
• Programme Quick Checklist
• Editorial Guidelines and Safeguarding Trust
• Nations' Production and Delivery

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Opening and Closing Branding

This section explains branding and copyright line requirements for programmes made by independent producers, together with guidance on the use of independent company logos. If relevant, you can also view additional information on closing branding for co-commissions (between two independent companies)

Opening branding

Under the new agreement, there can be no opening branding for the BBC or any independent production company or co-producer.

Closing branding

In addition to the requirements for network and non-network programmes an independent production company may be identified only by:

• its symbol
• OR its name
• OR its symbol and name

Where the above criteria are met, the identification must appear as part of the final card together with the words "for BBC" in the corporate typeface and the static BBC corporate logo and must:

• occupy no more than 10% of a 4 × 3 screen format, irrespective of whether or not it is a widescreen production. See example of use and measuring grid below.
• appear over the same background as the programme's other credits, or over black.
• keep any animation within the above size specification and to a maximum of 2.5 seconds' duration, but with no accompanying special sound or jingle
• The End Card should be held for 3 seconds as part of your total programme duration. It should then be held for a further 10 seconds as a precautionary measure.

Please note that delivery requirements for BBC Three end credits now fall in line with the rest of the BBC and deliver with just the BBC logo. 

 The BBC logo must:

• be static and either cut or mix on,
• be white or black only,
• be centred wherever possible,
• appear over the same background as the programme other credits, or over black,
• not use dropped shadow

Independent production for BBC with production company logo over same background as other production credits

Independent Productions within strands: 
 
Where a programme is part of a strand (e.g. Imagine) the independent production company identification and accompanying BBC logo should be on the penultimate card. The copyright line should be on the final card.

Independent logo measurement grid

Measurement grid for independent production company identification.

• Each rectangle represents 1% of screen area of a 4 x 3 format.
• Identifications should occupy no more than 10 rectangles including any space(s) between a symbol & associated words.

Application of Logo Measurement Grid

Measurement Grid

Typeface Specification

Type colour palette

All type to be in black and white only

Typeface

Typeface is Gill Sans Regular