BBC - Commissioning - Closing Branding for Co-commissions

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Closing Branding for Co-commissions

This section explains the closing sequence requirements for programmes made as co-commissions between two independent production companies.  
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An independent production company may be identified by:

• its logo
• OR its name
• OR its logo and name, where both are a combined single symbol. 
   

How They Must Appear

Where the above criteria are met, identification must appear (for each company) only as part of the final card together with the words "for BBC" in the corporate typeface and BBC corporate logo. Each company identification must:

• occupy no more than 10% of a 4 x 3 screen format, irrespective of whether or not it is a widescreen production. See example of use and measuring grid here and below.
• appear over the same background as the programme's other credits, or over black.
• keep animation within the above size specification and to a maximum of 2.5 seconds' duration, but with no accompanying special sound or jingle

 The BBC logo must:

• be static and either cut or mix on,
• be white or black only,
• be centred wherever possible,
• appear over the same background as the programme other credits, or over black,
• not use dropped shadow

BBC programme with two independent company logo

Co-Commissions within strands:
Where a programme is part of a strand (e.g. Imagine) the independent company identifications and accompanying BBC logo should be on the penultimate card. The copyright line should be on the final card.

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Independent Logo Measurement Grid

Measurement grid for independent production company identification.

• Each rectangle represents 1% of screen area of a 4 x 3 format.
• Identifications should occupy no more than 10 rectangles including any space(s) between a symbol & associated words.

Application of Logo Measurement Grid

 

Measurement Grid

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Typeface Specification

Type colour palette

All type to be in black and white only
 

Typeface

Typeface is Gill Sans Regular

Picture Safe Areas

Electronic versions of the artwork have been lined up to a centre grid. This is to ensure visual continuity throughout all on-screening titling. The percentages are expressed as part of the 16:9 screen area.