BBC - Commissioning - Closing Branding for CBBC / CBeebies

Production and Delivery

• Business and Production Guide
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  • Programme duration
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  • Paperwork
  • The Basics
  • Red Button
    • Join Anytime Quiz Delivery
    • Playalong Quiz Delivery
    • Single and multi-stream services
    • Vision Red Button Commissioning and Delivery Information
    • Sing-along Delivery Requirements
  • Slash Programmes redesign
    • Enhancing the design of programme pages
    • Migration of /programmes to new design
    • Troubleshooting
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  • Commercial Availability
  • How to deliver live/late programmes and OBs
  • HD Production & Delivery
• Credit Guidance
  • Full Credit Guidance
  • Opening Credits
  • Closing Credits
  • Credit Durations
  • Credit Positioning
  • Talent as Executive Producer Policy
• Branding Guidelines and Logos
  • In-house Productions
    • Opening Branding
    • Closing Branding
    • Closing Branding for CBBC / CBeebies
    • Closing Branding for Co-productions
    • Copyright Lines for In-house
    • On Screen Restrictions
  • Independent Productions
    • Copyright Lines for Independents
    • Opening and Closing Branding
    • Closing Branding for CBBC / CBeebies
    • Closing Branding for Co-commissions
    • Opening Branding Picture safe area / typeface
• Open University
  • OU branding and end credit guidelines
  • OU delivery requirements and publicity guidelines
• Programme Quick Checklist
• Editorial Guidelines and Safeguarding Trust
• Nations' Production and Delivery

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Closing Branding for CBBC / CBeebies

This section explains the closing branding requirements for all independently produced programmes for both CBBC and CBeebies. It also includes downloadable logo files you can use on the right hand side of this page. If you are an in-house BBC executive producer, specific guidelines for in-house programmes are found here.

The primary CBBC logo must appear on the end board for CBBC programmes and CBeebies logo must appear on the end board for CBeebies programmes. Guidelines for how these logos must appear are below. You can also find the CBeebies styleguide in the downloads section on this page.

CBBC and CBeebies prefer closing credits to run over the top of action in vision. If this is not appropriate for a particular show, closing credit should be centres over an interesting background, but not over plain black.

Logos for CBBC and CBeebies must be centred at all times on the end board. Logos must appear at a minimum size. Details are below.

To check that graphics don't appear out of frame, check the picture safe grid below.

Where independent production company logos are required, the BBC logo must be the larger of the three and stacked horizontally (see examples below).

Where two independent production companies are required, the BBC logo must be the larger of the three and stacked horizontally (see examples below).

All credits should be kept to the graphics safe area and the CBBC logo aligned within the centre 27% of the screen on the layout grid. 

Using the CBBC Logo

CBBC Logo Size Layout Grid 

• Each rectangle represents 1% of the screen area of a 4x3 format screen
• The CBBC logo should occuoy 2.3 rectangles in width i.e 23% of the 4x3 format screen area

Picture Safe Areas

Electronic versions of the artwork have been lined up to a centre grid. This is to ensure visual continuity throughout all on-screening titling. The percentages are expressed as part of the 16:9 screen area.