BBC - Commissioning - Opening Branding

Production and Delivery

• Business and Production Guide
• Delivery
  • Publicity
  • Transmission essentials
  • Programme duration
  • Programme numbers
  • Paperwork
  • The Basics
  • Red Button
    • Join Anytime Quiz Delivery
    • Playalong Quiz Delivery
    • Single and multi-stream services
    • Vision Red Button Commissioning and Delivery Information
    • Sing-along Delivery Requirements
  • Slash Programmes redesign
    • Enhancing the design of programme pages
    • Migration of /programmes to new design
    • Troubleshooting
    • Design migration - frequently asked questions
  • Commercial Availability
  • How to deliver live/late programmes and OBs
  • HD Production & Delivery
• Credit Guidance
  • Full Credit Guidance
  • Opening Credits
  • Closing Credits
  • Credit Durations
  • Credit Positioning
  • Talent as Executive Producer Policy
• Branding Guidelines and Logos
  • In-house Productions
    • Opening Branding
    • Closing Branding
    • Closing Branding for CBBC / CBeebies
    • Closing Branding for Co-productions
    • Copyright Lines for In-house
    • On Screen Restrictions
  • Independent Productions
    • Copyright Lines for Independents
    • Opening and Closing Branding
    • Closing Branding for CBBC / CBeebies
    • Closing Branding for Co-commissions
    • Opening Branding Picture safe area / typeface
• Open University
  • OU branding and end credit guidelines
  • OU delivery requirements and publicity guidelines
• Programme Quick Checklist
• Editorial Guidelines and Safeguarding Trust
• Nations' Production and Delivery

Print this page

Opening Branding

This section explains the opening sequence requirements for network programmes made by BBC departments.

BBC One / BBC Two / BBC Three / BBC Four programmes
The BBC corporate logo must appear in the opening sequence of all in-house and co-produced programmes except when "BBC" is part of the programme name.

CBBC programmes
Should not contain BBC or CBBC logo in the opening sequence of all in-house.

CBeebies programmes
Should not contain BBC or CBeebies logo in the opening sequence of all in-house.

_____________________________________________________________________________

Examples and requirements

 The logo should be integrated into the opening titles or pre-title sequence and must:

• be static and either cut or mixed on and off
• be white or black only
• not appear in the first two seconds of the programme but it can appear at any other point in the title or pre-title sequence
• be held for a minimum of three seconds
• appear within the grid for front credits
• be centered wherever possible
• not use a dropped shadow

Logo integrated into programme opening title sequence

BBC logo integrated into programme title sequence

Notes: For network transmissions, there can be no opening branding for any BBC nation, English region, production centre, or independent production company or co-producer partner

____________________________________________________________________________

Grid and artwork for opening BBC logo

This section explains the size and positioning of the BBC logo in the opening sequence of in-house programmes together with logo artwork to download.

Grid for Opening BBC Logo

The BBC logo must appear within the LOGO SAFE grid. The percentages shown are percentages of the 16:9 screen size. Full information of the exact dimensions of each area are in section 7.1.3 of the BBC Technical Standards Guidelines.

Screen Size of BBC Logo

Use the Artwork below and re-size as necessary

Large BBC Artwork

Large BBC artwork: BBC opening sequences 

Download the images in the Downloads section of this page.