BBC - Commissioning - Closing Branding for Co-productions

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Closing Branding for Co-productions

This section explains the closing sequence requirements for programmes made as co-productions between in-house BBC departments and independent companies.

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In addition to the requirements for network programmes, a co-production partner may be identified by:

• its logo
• OR its name
• OR its logo and name, where both are a combined single symbol.  

How they must appear:

Where the above criteria are met, identification must appear only as part of the final card together with the BBC corporate logo, and must:

• occupy no more than 10% of a 4 x 3 screen format, irrespective of whether or not it is a widescreen production. See example of use and measuring grid here
• appear over the same background as the programme's other credits, or over black.
• keep animation within the above size specification and to a maximum of 2.5 seconds' duration, but with no accompanying special sound or jingle

Logo size: The 'BBC Productions' logo animation should be used at the size supplied. If needed it can be reduced to 75% of its height/width.

The BBC logo must:

BBC co-produced programme with logo over same background as other production credits. *Note that this BBC logo is animated

• Be the correct version of the animated 'BBC Productions' logo
• be white of black only
• be centred wherever possible
• appear over the same background as the other programme credits, or over black
• not use dropped shadow

BBC co-produced programme with two co-producers' logos. *Note that this BBC logo is animated.

Co-Productions within strands

Where a programme is part of a strand (e.g. Imagine) the co-production company identification and accompanying BBC logo should be on the penultimate card. The copyright line should be on the final card.

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Co-producer measurement grid

Measurement grid for co-production company identification. Each rectangle represents 1% of screen area of a 4 x 3 format screen. Identifications should occupy no more than 10 rectangles including any space(s) between a symbol and associated words.

*Note that this BBC logo is animated

 Measurement Grid