BBC - Commissioning - Closing Branding for CBBC / CBeebies

Production and Delivery

• Business and Production Guide
• Delivery
  • Publicity
  • Transmission essentials
  • Programme duration
  • Programme numbers
  • Paperwork
  • The Basics
  • Red Button
    • Join Anytime Quiz Delivery
    • Playalong Quiz Delivery
    • Single and multi-stream services
    • Vision Red Button Commissioning and Delivery Information
    • Sing-along Delivery Requirements
  • Slash Programmes redesign
    • Enhancing the design of programme pages
    • Migration of /programmes to new design
    • Troubleshooting
    • Design migration - frequently asked questions
  • Commercial Availability
  • How to deliver live/late programmes and OBs
  • HD Production & Delivery
• Credit Guidance
  • Full Credit Guidance
  • Opening Credits
  • Closing Credits
  • Credit Durations
  • Credit Positioning
  • Talent as Executive Producer Policy
• Branding Guidelines and Logos
  • In-house Productions
    • Opening Branding
    • Closing Branding
    • Closing Branding for CBBC / CBeebies
    • Closing Branding for Co-productions
    • Copyright Lines for In-house
    • On Screen Restrictions
  • Independent Productions
    • Copyright Lines for Independents
    • Opening and Closing Branding
    • Closing Branding for CBBC / CBeebies
    • Closing Branding for Co-commissions
    • Opening Branding Picture safe area / typeface
• Open University
  • OU branding and end credit guidelines
  • OU delivery requirements and publicity guidelines
• Programme Quick Checklist
• Editorial Guidelines and Safeguarding Trust
• Nations' Production and Delivery

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Closing Branding for CBBC / CBeebies

This section explains the closing branding requirements for all in-house programmes for both CBBC and CBeebies. If you are an independent production company or a BBC independent executive producer, please take a look at the specific guidelines for independent programmes.

The primary CBBC logo must appear on the end board for CBBC programmes and CBeebies logo must appear on the end board for CBeebies programmes. Guidelines for how these logos must appear are below.

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CBBC and CBeebies prefer closing credits to run over the top of action in vision. If this is not appropriate for a particular show, closing credit should be centred over an interesting background, but not over plain black.

Logos for CBBC and CBeebies must be centred at all times on the end board.Logos must appear at a minimum size. Details are below.
To check that graphics don't appear out of frame, check the picture safe grid below.

Pre-formatted end credit with CBeebies logo and producer credit centred. The CBeebies logo should be aligned within the centre of the screen.

Pre-formatted end credit with CBBC logo and producer credit centred. Purple line denotes the exclusion zone, it is not visible on screen.

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Grid for opening BBC logo

The BBC logo must appear within the LOGO SAFE grid. The percentages shown are percentages of the 16:9 screen size. Full information of the exact dimensions of each area are in section 7.1.3 of the Technical Standards.

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CBBC logo size layout grid

• Each rectangle represents 1% of the screen area of the 4x3 format screen
• The CBBC logo should occupy 2.3 rectangles in width i.e. 23% of the 4x3 format screen area

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Using the CBBC logo