BBC - Commissioning - Closing Branding

Production and Delivery

• Business and Production Guide
• Delivery
  • Publicity
  • Transmission essentials
  • Programme duration
  • Programme numbers
  • Paperwork
  • The Basics
  • Red Button
    • Join Anytime Quiz Delivery
    • Playalong Quiz Delivery
    • Single and multi-stream services
    • Vision Red Button Commissioning and Delivery Information
    • Sing-along Delivery Requirements
  • Slash Programmes redesign
    • Enhancing the design of programme pages
    • Migration of /programmes to new design
    • Troubleshooting
    • Design migration - frequently asked questions
  • Commercial Availability
  • How to deliver live/late programmes and OBs
  • HD Production & Delivery
• Credit Guidance
  • Full Credit Guidance
  • Opening Credits
  • Closing Credits
  • Credit Durations
  • Credit Positioning
  • Talent as Executive Producer Policy
• Branding Guidelines and Logos
  • In-house Productions
    • Opening Branding
    • Closing Branding
    • Closing Branding for CBBC / CBeebies
    • Closing Branding for Co-productions
    • Copyright Lines for In-house
    • On Screen Restrictions
  • Independent Productions
    • Copyright Lines for Independents
    • Opening and Closing Branding
    • Closing Branding for CBBC / CBeebies
    • Closing Branding for Co-commissions
    • Opening Branding Picture safe area / typeface
• Open University
  • OU branding and end credit guidelines
  • OU delivery requirements and publicity guidelines
• Programme Quick Checklist
• Editorial Guidelines and Safeguarding Trust
• Nations' Production and Delivery

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Closing Branding

This section explains the closing sequence requirements for programmes made by BBC departments, and then shows the artwork for closing endboards. Note that only one BBC logo can be included on the closing endboard. Copyright Line requirements are detailed here.

We have differing requirements for Co-Productions and Children's programmes. Please check these relevant sections for more information.

Note that programmes produced by English Production Centres (in London, Birmingham, Bristol and Manchester) should use the appropriate 'BBC Productions' animated logo. 

Network programmes by London BBC departments

Logo size: The 'BBC Productions' logo animation should be used at the size supplied. If needed it can be reduced to 75% of its height/width.

The BBC logo must:

• Be the correct version of the animated 'BBC Productions' logo
• be white of black only
• be centred wherever possible
• appear over the same background as the other programme credits, or over black
• not use dropped shadow.

BBC logo with programme logo

 BBC logo and producer credit

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Network programmes produced outside London

Network programmes made outside London should use the relevant logo for one of the following Nations or production centres: BBC Birmingham* ¦ BBC Bristol* ¦ BBC Manchester*

The BBC logo must:

• Be the correct version of the animated 'BBC Productions' logo
• be white of black only
• be centred wherever possible
• appear over the same background as the other programme credits, or over black
• not use dropped shadow.

BBC network programme produced in an English production centre

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Artwork for closing endboards

Programmes by London BBC departments

Logo size: The 'BBC Productions' logo animation should be used at the size supplied. If needed it can be reduced to 75% of its height / width. Animation Logo guidelines are below.

This BBC logo is animated.

To obtain a copy of the Targa sequence:

• BBC staff can download the animated end credits and guidelines from the BBC Vision Productions page.
  
• Contact your Production Manager, Genre Head of Production, or Regional Head of Production, and ask for a copy of the BBC Productions End Credit Animation on DVD.

_____________________________________________________________________________

Network programmes by English production centres

Logo size: The BBC Productions' logo animation should be used at the size supplied. If needed it can be reduced to 75% of its height / width.

• BBC staff can download the animated end credits and guidelines from the BBC Vision Productions page.
  
• Contact your Production Manager, Genre Head of Production, or Regional Head of Production, and ask for a copy of the BBC Productions End Credit Animation on DVD.

_____________________________________________________________________________

Animated logo guidelines

• Always use original files
• Do not create your own animation

The 'exclusion zone' around the BBC Blocks and Production credit should be twice the height of the BBC Blocks, as illustrated here.

Logo size: The 'BBC Productions' logo animation should be used at the size supplied. If needed it can be reduced to 75% of it's height width.

Logo size: The 'BBC Productions' logo animation should be used at the size supplied. If needed it can be reduced to 75% of its height/width.