Publicity

Publicity materials are part of the required deliverables for a programme and are listed on the Commissioning specification and the delivery timeline. All productions must deliver:

Stills
Clips
Preview copy
Television billing form

 

BBC Publicity will inform productions if additional publicity materials are required. 

Additional requirements typically include:
  • Production notes or a press kit comprising:
    • full cast list
    • full crew list
    • short synopsis (two to three paragraphs)
    • long synopsis (two to three pages)
    • location/interview production notes
    • biographies of principal cast and key crew
  • Key publicity contact address list
Additional requirements may also include: 
  • Master split track soundtrack on CD WAV
Additional requirements for Network Drama may also include:
Additional requirement for programme acquisitions may also include:
  • One translation script


Please note
: some of this additional information will already be captured on the programme billings form.

 

Stills

Programme stills must be delivered no later than 10 working days prior to the programme delivery date. If the nature of the programme means this is unrealistic please agree an alternative with the BBC.

Programme stills are used to publicise the programme in print, online, on air and across the BBC’s services. They are the shop window for programmes so it is essential that the quality of the stills matches the quality of the programme.

For any queries about the delivery requirements please contact the following teams before filming:

Visit the Editorial Guidelines website for further guidance about using stills, photographs and images.

 

What must be delivered

It may be that the BBC only requires five series and five episode specific images. Any extras may be of use for BBC online so please don’t discard them.

Please contact BBC Picture Desk for confirmation on the number of images that should be provided and for any further queries.

Children’s productions should contact BBC Picture desk in the first instance. Programmes being made for broadcast in the Nations and the Regions should contact the press office of the Nation or Region concerned. Visit the BBC Media Centre website for a list of press contacts in the Nations and Regions.

If talent has been given picture approval then all images must be artist approved before delivery to BBC Pictures. Please ensure all images have been approved by the relevant Head of Department or Commissioning contact before final delivery to BBC Pictures.

See the Online content page for information about how stills are used on BBC iPlayer and programme websites.

Download the Publicity stills caption list (Word).

 

How to deliver

To ensure the security of image storage and delivery please use the website www.box.com to share images with BBC Pictures once they have been approved by the Head of Department or Commissioning contact.

Once the images have been approved please place them in one Box folder labelled with the name of the production. If the programme has been assigned a BBC Pictures Executive or iPix Exec they will then share the folder.

Box.com is the only online delivery system that BBC Pictures can accept. Alternatively, delivery can be via email or post. Please contact BBC Picture Desk or the press office of the Nation or Region concerned for details of postal and email delivery. 

BBC Pictures expects you to hire a professional photographer to take your stills.

 

Quality

Download the BBC Pictures guide to publicity still (PDF) for detailed editorial information about picture quality including hints and tips.

BBC Pictures needs crisp, sharp, well exposed images taken on the finest camera setting. Please do not send pictures taken on a phone or a tablet as they are not good enough quality. The minimum image size is 4000 x 3000 pixels and files should be delivered as high quality JPGs. This size will work for everything from front covers to posters and pick of the days. (Tiny file sizes will not reproduce well in print.) Screen grabs are not acceptable unless agreed beforehand and only in exceptional circumstances.

 

Editorial guidelines and compliance

All images supplied to the BBC must be factually representative of the editorial content of the programme they have been taken for. They must also abide by the BBC Editorial Policy guidelines. No images can be released to publicise the programme without written consent from the BBC Executive.

Download the BBC Editorial policy for picture publicity (PDF).

Further information is available on the BBC Editorial Guidance website.

 

Clips

Productions must deliver at least:

  • One extract clip per episode
  • One further series clip
  • One shortform compliance form per clip (see the Compliance section to download)
  • One holding image (JPG) for each clip delivered

This is the minimum requirement and more content can be delivered if desired. These clips will appear in perpetuity on the programme website, or if rights don’t allow for this they can be removed at a specified date. See the Online content page for more information about the use of clips online.

In some cases a production will be exempt from clip delivery requirements in which case the production will be informed. Marketing trails may also be published online. Timing for this depends on when the programmes promotional activity begins. 


Technical specification for clips

Container format

  • mp4 or mov

Video

  • Bit rate / Quality: 30Mbps CBR minimum
  • Codec: H.264
  • Frame size: 1920x1080 (square pixels)
  • Scan type: 50i (as broadcast standard)

Audio

  • Codec: AAC
  • Channels: Stereo
  • Bit rate: 320 kbps
  • Sample rate: 48 KHz
  • Sample depth: 24 bit

 

If a clip is not being delivered to HD specifications please contact the Indie Programme Pages team to discuss the clip delivery format.

Please see the clips section of the Online content page for more information about how to deliver clips and how they are used online.

 

Clip images

Please provide a JPG image that can be used as the holding image. This should be a professional quality photograph, representative of the content of the clip, or a high quality screengrab taken from the clip.

The clip holding images should be different to the BBC iPlayer ‘iconic’ image.

 

Clip delivery

Clips and the shortform compliance forms should be delivered at the same time as programme delivery to shortformvideoteam@bbc.co.uk

For late delivering programmes, clips should be delivered as close as possible to 21 days prior to transmission. This will ensure content can be published seven days before broadcast.

 

Clip compliance 

A shortform compliance form is required for all clips. See the shortform compliance section for full information.

 

Television billing form

The Television billing form provides information for the following:

  • Final transmission schedules 
  • Text for listings magazines including Radio Times
  • Text for digital programme guides and the BBC's programme websites.

The billings due date is normally 16 days before the beginning of the transmission week. (This is subject to change by BDS, particularly at holiday periods.) Where the final schedule slot has yet to be confirmed productions can submit billings forms without the transmission time completed.

All wording should be preapproved by the BBC Commissioning Editor in advance of delivery (as well as the independent Executive).

Independent production companies should complete and email the form via the Microsoft Word template to the appropriate BBC delivery team or via the P4A system as instructed.

In-house programme makers should complete the form via the P4A system.

Details of billings due dates are available on the BDS website.

Download the Television billing form (Word).

 

Programme material for trails

If the programme is to be promoted through Television trails then additional materials may be requested by BBC Marketing ahead of programme transmission. The BBC will inform the production in advance if specific materials are needed for the production of a trail. The content requested may vary depending on the nature of the programme and when it is due to deliver. 

Marketing requirements may include (but are not limited to): 

  • Offline rushes and rough cuts of episodes for viewing purposes
  • Broadcast quality graded rushes: source of 'clean' sound and uncaptioned pictures (four – six weeks ahead of programme transmission)
  • Access to set and talent/artists for filming during production
  • A version of the complete programme (often before its sound dub)

It is the production's responsibility to then provide the agreed additional materials for trails.

 

Promotional preview copy

One copy of the full programme on digital video file (MPEG4) should be uploaded directly to the BBC Previews website to an FTP account using software such as Filezilla or similar:

  • File type: MP4
  • Compression/Codec: H.264
  • Data Rate: Minimum 750kbps - Maximum 1 Mbps.
  • Sound: MPEG-4 AAC, Stereo, Auto, maximum 160kbps (or other compatible MPEG-4 audio)
  • Frame Size: Must be 16/9 – 640 x 360
  • Enable ‘Fast streaming’/’fast start’/’quick streaming’

For more information, login details and for any queries regarding delivery please email the BBC Previews team.

 

Production script

Production scripts are useful for subtitling purposes and when available should be emailed to the BBC Access Services team on the tape delivery date, or in advance of this date if possible. 

Please inform the Access Services team if a script will be available, even if it is not available immediately. Other information such as running orders may also be useful, please contact the team for further advice. 

Find out more about disability related assistance, advice and support including subtitling services on the Disability section of the BBC Diversity website.

 

BBC press office

Contact the BBC Press Office:

(020 7) 765 5900

press.office@bbc.co.uk

Or via the online form on the BBC Media Centre website.