Our development priorities are updated for every commissioning round (last updated July 2009). We also include information on the commissioning team and process.

Daytime now commissions all video content on all platforms including bbc.co.uk, mobiles and interactive 'red button' services as well as for television.

Background

Ambition and originality are key to Daytime. We are looking for bold, clear concepts which capture a mass audience.

Ideas need to have breadth. They must play equally well with a retired postman and a stay-at-home mum. We have a 40% male audience so ideas that alienate men are unlikely to be commissioned.

Ideas should have returnable potential. Can you imagine yours sustaining 25 episodes a year or even become hit brands like Bargain Hunt, Wanted Down Under or Homes under the Hammer?

On-screen talent is key to a daytime show. We're keen to hear about the new generation of experts. The faces of daytime are all respected for their knowledge, charm and enthusiasm. We don't have to have established names but new faces need to be the sorts of people the audience would share a cup of tea with!

What's been working well?

New show Crimewatch Roadshow played for 4 weeks at 0915. Each week the programme visited a different region of the UK working in partnership with individual Police Forces to focus on the everyday crimes that affect us all. The show was interactive, appealing directly to the public for help in solving crimes. Rav Wilding was live from around the UK on the hunt for criminals, while co-host Sophie Raworth was in the studio with a line-up of wanted faces and CCTV, along with the breaking news of results as they came in. The show was directly responsible for the apprehension of a dozen criminals and the police are actively following up a further 600 leads.

The second series of Missing Live aired in the spring. The show followed the work of the police and the charity Missing People, revealing the true-life drama of missing persons investigations as they unfolded. The show was truly interactive and highly appreciated by the audience, who felt it was thought provoking, original and high quality.

For this series a week-long drama - Missing, starring Pauline Quirke - partnered Missing Live. Both Missing and Missing Live fulfilled the BBC's public service remit whilst also achieving a fantastic amount of media coverage. Daytime is committed to commissioning further Factual and Drama companion pieces that give a joined up feel to the schedule.

Daytime continued its commitment to drama in Daytime with Moving On - a new series of five unique, contemporary dramas executive produced by Jimmy McGovern. Stripped over one week, the dramas were all linked by one central theme: how to "move on" and reach a turning point in your life. Moving On featured a stellar cast including Shelia Hancock, Mark Womack, and Dervla Kerwin. The series attracted a great amount of media coverage for BBC Daytime.

Earlier in the year we aired a food spin-off of the successful format Put Your Money Where Your Mouth Is. This series saw top chefs put their own money on the line competing to make profits in a series of cooking challenges. There was real jeopardy as their own money was at stake and viewers got a better insight into the personalities of the BBC Daytime chefs that they know and love.

The Audience

There is no generic daytime audience. It is very diverse - from the retired, to home workers, shift workers, housewives and students.

Overall there is a female bias to the BBC Daytime audience but 40% of the audience is male so ideas must take their needs and interests into account.

The BBC attracts an older audience in Daytime but this does not mean they should be underestimated. The success and appreciation of new genres introduced over the last few years on BBC ONE suggest an audience appetite for more challenging programmes.

The Daytime landscape has changed dramatically over the last few years. The audience now want high quality programmes during the day - an expectation driven by increased choice, the ability to time-shift and the availability of peak-time repeats on digital channels.

Tariffs

Please read the full details regarding entertainment genre tariffs for independents

Your Feedback

Your feedback about these development priorities is welcome here

• As from April 2007, all proposals must now be submitted via our e-Commissioning system.
• This enables both in-house and independent producers to track their submissions online.
• Proposals will no longer be accepted via email.

Roles

• Daytime commissioning covers daytime drama, entertainment and factual entertainment.
• The Controller of Daytime oversees all daytime output and commissioning, whether supplied in-house or by independent suppliers.
• Details of the daytime commissioning and business team are shown.

Timeline

• All proposals are registered on a confidential database and independent suppliers receive an acknowledgment of their proposal within seven working days of receipt.

• An editorial response follows no later than six weeks after that.

Queries

• At any point during this period, an external supplier may write to the Controller of Daytime asking for a progress report and be guaranteed a response within 10 working days of receipt.

Page last updated 7 August 2009