Our Aim

Our vision for CBBC is to deliver the world's finest content and interactive services for children - always aspiring for creative excellence.

CBBC is for primary school children aged 6-12 years. We want to reflect the lives of our audience and to give them multi-platform content which is innovative, challenging and infectious.

CBBC's tone is funny, energetic, unpredictable, upbeat and fun. We give audiences opportunities to participate, learn something new and laugh out loud. We want CBBC content talked about in the playground and we want our content to empower and stimulate children.

Since our successful re-launch in September 2007 the CBBC Channel and our ambition to provide high quality, multi-platform content are stronger than ever.

Content, of course, is what brings CBBC to life - we want gripping stories which entertain and enlighten, are pure escapism or have something thought provoking at their core.

We want ideas which are original but relevant to our audience, ideas which take into consideration the diversity of Britain. We don't want to patronise our audience nor do we want to formally educate them.

We are looking for creative partnerships with people who are passionate about serving this audience and have a special talent for intriguing, engaging and inspiring them with great story-telling in all genres.

Programmes and Content

CBBC's target age group is 6-12 years - the primary school years.

We offer a distinctive schedule of original drama, animation, comedy, news, factual programming and events on a variety of platforms as well as interactive applications (online, WAP, SMS, enhanced television) that allow children to get involved, to connect with CBBC and to explore topics further.

The CBBC Channel runs from 0700-1900 and CBBC output runs on BBC ONE and TWO.

We need the expertise and passion of the very best content providers in order to ensure that we entertain and nourish children at the highest level.

Details of our programme opportunities for the current commissioning round are here.

Our Audience

94% of our audience live in homes with digital TV and more than 80% of 6–12 year olds go online. Children's expectations of where they can find content and when and how they can watch it have changed massively in just a few years.

However, children haven't changed as much as we might think: girls are still girls and boys are still boys. We are looking for innovative ideas, which delivers repeatable content that reflects the interests and concerns of our audience.

PDF files require Adobe Acrobat Reader - available free here.

Page last updated 7 October 2009