Campaigns

BBC micro:bit

BBC Learning transforms lives through education by delivering annual campaigns aimed at countering a cultural, societal or educational need: Bitesize - the BBC’s formal education resource for children and young people linked to the curriculum of each nation and iWonder interactive factual storytelling to inspire curiosity and learning.

BBC Learning is central to delivering the BBC’s historic mission to inform, educate and entertain and today’s public purpose to promote education and learning.

The BBC’s major educational campaign for 2016 is the BBC micro:bit. This pocket-sized computer, developed by BBC Learning, is being distributed to every pupil in Year 7 (England and Wales), S1 (Scotland) or Year 6 (Northern Ireland).

Supported by a dedicated website and app, the BBC micro:bit will inspire children to get creative with digital and develop core skills in science, technology and engineering.

It will unleash a new generation of digital makers, inventors and pioneers. A major campaign to coincide with the roll out of the device will ensure children fall in love with their own BBC micro:bit, inspiring them to discover its full potential outside the classroom. 

Tie-ins with major BBC brands and celebrity endorsements will coincide with coverage across BBC programmes. 

 

BBC Learning will also be delivering educational content for the BBC Shakespeare Festival, including Totally Shakespeare which will see primary school children picking their favourite Shakespeare words and phrases, getting creative with them and sending the results to the CBBC website.

Meanwhile, Shakespeare Me will let Shakespeare free on social media, using emoji’s to unlock the complex emotions expressed within Shakespeare’s work. 

The campaign encourages a 16 – 35-year-old audience to select the emoji’s that fit their mood, delivering them the perfect Shakespeare quote to express those feelings on social media. 

Taking advantage of a range of platforms including Twitter and Instagram, the interactive will act as a gateway to other BBC Shakespeare content.

 

UK-wide competition BBC Comedy Classroom will promote literacy skills by encouraging 13 – 15-year-olds to write, direct and perform their own comedy material.

Three categories (stand up, sketch and clever captions) will be judged by respected comedians, comedy writers and the National Literacy Trust, with winning entries made and broadcast by the BBC.

 

BBC Ten Pieces is unlocking the creative potential of young people through classical music with creative workshops being delivered by Ten PiecesAmbassadors in secondary schools across the UK.

Pupils will also experience the music live through regional Ten Pieces school concerts by the BBC Performing Groups and at this year’s Ten PiecesProms at the Royal Albert Hall. 

The Ten Pieces coaching scheme offers free professional coaching from the BBC Orchestras and Choirs to 11 - 14-year-olds playing or performing repertoire from the primary or secondary Ten Pieces.

Delivered in the run up to Radio 1’s Big Weekend in Exeter, the Radio 1 Academy will inspire local 16 – 19-year-olds to take the next step in creative careers. 

A series of special events, local engagement and face-to-face activities in the area will culminate in a packed week of live radio shows, gigs, masterclasses and Q&As.  

Inspiring career-focussed sessions will go hand in hand with unique opportunities for young people to produce their own online, on air and live content.

Latest news

MORE NEWS