Audiences and production resources

Audience interaction includes using contributors, studio audiences, votes, competitions and offering advice & information after broadcast.

The BBC has guidelines for any programme which includes interaction with the audience.

Read the BBC's overall policy on interacting with our audiences in the Editorial Guidelines.


Audience interactivity

See the Audience interactivity policy on the Policies and Guidelines section.


Finding a studio audience

BBC Studio Audiences can:

  • Research and invite the right audience.
  • Design, print and distribute tickets.
  • Ensure audiences are looked after on their visit.
  • Market the show on the Shows, Tours & Events website and through email to a database of people who have previously expressed interest.

Email: BBC Studio Audiences

Read further guidance on Ticketing for BBC Events and Programmes on the BBC Editorial Guidelines site.  


Programme support services

Action Line off-air support (0800 numbers)

Some programmes raise difficult issues and may need to offer listeners off-air information about organisations offering further support or advice. Editorial Policy requires us to offer a range of organisations to maintain due impartiality, also reflecting differences in the four UK nations. In these cases please discuss with your Commissioning Editor.

 Our Action Line team in Capita Audience Services will normally need 10 days’ notice before TX to give organisations time to agree and prepare the support, but if necessary will do what they can with shorter notice. They will research the online information to be published on the programme website, which must be signed off for compliance by the programme Exec Producer. Presenters or continuity then direct listeners to the website first, and the information is recorded for listeners to hear on a dedicated number (subject to availability). NB we do not offer individual counselling or other bespoke support for callers.

To request this service please email our team at or call our Capita Audience Services team on 01375 303662 or 303663.

Commissioning Editors will help productions contact the Audiences Services team.

Information Line (03700 or 0845 numbers)

It is possible to arrange an 'information' line to offer listeners general information about programme content where there is no 'social action' element. This service can sometimes also be used to allow listeners to comment/interact with your programme.

In some instances, this will be via the ‘network-branded’ number provided by Audience Services in partnership with Capita.

This service may be answered by people or use pre-recorded information depending on demand or requirements.

Capita Audience Services will normally need 10 days’ notice before TX. Network 'information lines' should not betrailed specifically for particular types of calls without advance notice because extra staff cannot be allocated at short notice.

To request this service please email our team at or call our Capita Audience Services team on 01375 303662 or 303663.

On air campaigns

On air campaigns can sometimes be supported if sufficient notice of requirements is given. More details can be found on the BBC Audience Services page


Audience feedback reporting

BBC Audience Services report audience reaction to your programme from any phone calls, letters and emails they get centrally from the public. Their overnight audience reports are published each morning on the internal Gateway intranet. If you don’t have access your commissioning editor can provide a copy of the Radio log.

Pronunciation unit

The BBC Pronunciation Research Unit is staffed by professional linguists providing advice about pronunciations for all languages.

This advice is free of charge and is exclusively available to BBC staff and independent programme makers producing BBC programmes.

Advice can be given over the phone as and via email. The unit will require programme details and a time frame for when the advice is needed. Scripts should be sent with the required pronunciations marked.

In exceptional circumstances (eg if child actors are involved) we are able to supply spoken pronunciations as digital sound files.

Pronunciations can be given in either of two written phonetic spelling systems:

BBC Modified Spelling (phonetic)

BBC Text spelling

Telephone: 020 361 44700


Please note: this service is for the use of BBC staff and Independent Production companies who make BBC programmes only. If you have a comment or complaint about the BBC please visit the BBC Complaints website



BBC Archives has a network of research centres and a range of self-research tools to support productions.

Holdings include the BBC TV and Radio programme archives, music, news and photograph archive and a sheet music collection.

BBC Archives also look after the BBC's programme documentation (scripts, programme files etc).

Find out more on the BBC Archives site.

Find out more about rights and clearances for BBC Archive on the Archive, Rights and Clearances section.

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