Audiences and production resources

Audience interaction includes using contributors, studio audiences, votes, competitions and offering advice & information after broadcast.

The BBC has guidelines for any programme which includes interaction with the audience.

Read the BBC's overall policy on interacting with our audiences in the Editorial Guidelines website.

BBC Radio RAJAR Q2 2016

BBC Radio RAJAR Q2 2016 (PDF) 

The PDF gives you an overview of the latest (Q2 2016) RAJAR results, for All Radio, BBC Radio and some highlights for Commercial Radio and Digital Radio.  A summary is below for those who want a quick digest.  And if you click on the station logos, you’ll find some further detail relating to the individual stations on those pages.

Since the end of 2015 we’ve seen BBC and Commercial Radio jostle for position, reach-wise, but Q2 2016 sees Commercial Radio move ahead once more - by just over 500k - to a record 35.6m. This increase has been the key driver behind a record reach for UK Radio which is now at 48.7m, or 9 out of 10 of the population listening to live radio every week.  And while there have been record figures for some established UK-wide Commercial Radio brands (Capital, Kiss, LBC & Smooth), it’s likely that the launch of D2 earlier in the year has played a significant role – with hundreds of thousands of listeners tuning into new services like Virgin, Magic Chilled, Mellow Magic, talkRADIO and talkSPORT2, as well as increased audiences for those services that were local but are now available UK-wide via the new digital multiplex.

While not reporting record reach, BBC Radio is up on both periods to 35.1m, which has been helped by some record performances from three very distinctive services in the portfolio - Radio 4, 6 Music and Asian Network.  And in the quarter that included both the EU Referendum (and subsequent events) as well as Glastonbury.

In terms of digital listening, Q1 brought us a third consecutive quarter of good news and the D2 uplift has now made that four.  Digital share steams ahead, rising from 44.1% last quarter to 45.3%, driven chiefly by DAB (32.2%) but online is also showing period-on-period increases to reach 8% of all hours.  And the picture looks very different among 15-24s where online share is double at 16%, not far behind the DAB share of 22% (10%pts lower than average). There is also positive news in car where DAB share has increased from 20% to 23% over the quarter.


Q2 2016 RAJAR results by network 


Audience interactivity

See the Audience interactivity policy on the Policies and Guidelines section.


Finding a studio audience

BBC Studio Audiences can:

  • Research and invite the right audience.
  • Design, print and distribute tickets.
  • Ensure audiences are looked after on their visit.
  • Market the show on the Shows, Tours & Events website and through email to a database of people who have previously expressed interest.

Email: BBC Studio Audiences

Read further guidance on Ticketing for BBC Events and Programmes on the BBC Editorial Guidelines site.  


Programme support services

Action Line off-air support (0800 numbers)

Some programmes raise difficult issues and may need to offer listeners off-air information about organisations offering further support or advice. Editorial Policy requires us to offer a range of organisations to maintain due impartiality, also reflecting differences in the four UK nations. In these cases please discuss with your Commissioning Editor.

 Our Action Line team in Capita Audience Services will normally need 10 days’ notice before TX to give organisations time to agree and prepare the support, but if necessary will do what they can with shorter notice. They will research the online information to be published on the programme website, which must be signed off for compliance by the programme Exec Producer. Presenters or continuity then direct listeners to the website first, and the information is recorded for listeners to hear on a dedicated number (subject to availability). NB we do not offer individual counselling or other bespoke support for callers.

To request this service please email our team at or call our Capita Audience Services team on 01375 303662 or 303663.

Commissioning Editors will help productions contact the Audiences Services team.

Information Line (03700 or 0845 numbers)

It is possible to arrange an 'information' line to offer listeners general information about programme content where there is no 'social action' element. This service can sometimes also be used to allow listeners to comment/interact with your programme.

In some instances, this will be via the ‘network-branded’ number provided by Audience Services in partnership with Capita.

This service may be answered by people or use pre-recorded information depending on demand or requirements.

Capita Audience Services will normally need 10 days’ notice before TX. Network 'information lines' should not betrailed specifically for particular types of calls without advance notice because extra staff cannot be allocated at short notice.

To request this service please email our team at or call our Capita Audience Services team on 01375 303662 or 303663.

On air campaigns

On air campaigns can sometimes be supported if sufficient notice of requirements is given. More details can be found on the BBC Audience Services page


Audience feedback reporting

BBC Audience Services report audience reaction to your programme from any phone calls, letters and emails they get centrally from the public. Their overnight audience reports are published each morning on the internal Gateway intranet. If you don’t have access your commissioning editor can provide a copy of the Radio log.


Pronunciation unit

The BBC Pronunciation unit is staffed by professional linguists who research and provide advice about pronunciations in any language. This advice is free of charge and is available exclusively to BBC staff, programme makers and independent production companies producing content for the BBC.

Pronunciation advice can be given over the phone and via email. When contacting the unit, programme makers are asked to provide programme details, context and to specify their deadline. Scripts should be sent with the required pronunciations clearly marked.

In exceptional circumstances (eg if child actors are involved) the unit may be able to supply spoken pronunciations as digital sound files.

Written pronunciations can be provided in either of two in-house respelling systems:

Telephone: 020 361 44700 (for the exclusive use of BBC staff, programme makers and independent production companies producing BBC content)


Please note: if you have a comment or complaint about a BBC programme please visit the dedicated BBC Complaints website



BBC Archives has a network of research centres and a range of self-research tools to support productions.

Holdings include the BBC TV and Radio programme archives, music, news and photograph archive and a sheet music collection.

BBC Archives also look after the BBC's programme documentation (scripts, programme files etc).

Find out more on the BBC Archives site.

Find out more about rights and clearances for BBC Archive on the Archive, Rights and Clearances section.

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