Submitting a great episode title is one of the best things you can do to get your programme heard.
There are two reasons why episode titles are import:
All of our programmes have 'episodes', even if you're not used to thinking of them in that way. So this morning's Chris Moyles Show, yesterday's Morning Reports on 5 live or even the latest Asian Network Reports are all 'episodes'.
What will they be searching the web for? What would make them want to listen to your show? It might be
Don't exceed 50 characters for a title.
Any more than 34 characters and the end of your title will be cut off on some platforms. In some places only 25 characters will be displayed - make sure the interesting words are at the beginning. Save the detail for your programme description.
Either edit all your episode titles consistently, or only edit them when you want a particular episode to really stand out from the rest.
Search engines don’t understand clever cryptic titles that exclude key search terms. Listeners might not either.
Don’t be too clever or alienate new audiences
Avoid repeating the 'Brand Title' in the episode/series title:
Déjà Vu: Repeating your titles is unnecessary and looks clumsy
Always include the lead item.
Don't use "/"s to separate items; use either commas or semicolons:
Big names: Culture magazine Front Row flags up a packed show in its title
Episode titles might not be suitable for some types of programme. Examples include the ‘Six o’Clock News’ on Radio 4, or ‘Through the Night’ on Radio 3.
If you don't enter an episode title, then a default title will be displayed instead. Here's how it looks:
The episode number is displayed:
No title: Episode titles were an endangered species in this nature series
By default, the TX date is displayed:
Just a date: The default episode title for an ongoing series is the TX date
Think carefully before you decide not to submit a title. You're missing a chance to boost your programme's spot in the search engine rankings.
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