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Short Description

The Short Description has a character limit of 90 characters including spaces

Many platforms and websites have a ‘schedule’ view of our networks’ output, where your brand/series title, episode title and/or short description will be displayed.  These should make your episode stand out.

Once you've got someone interested, they'll click through to the longer descriptions - these should seal the deal, making them click on 'Play'.

Where the Short Description goes?

Appears next to the title on 'lists' of programmes such as on your brand pages and EPGs. It makes up part of your programmes' Live Text and is also the description displayed on mobiles.


What makes a good Short Description?

A pithy summary of your programme. It needs to sell it to listeners, so include talent / writers / presenters if relevant.

It should describe the episode only, not the wider series or brand.

Don’t put the subtitle/episode title as your short description.

Don't repeat your brand/series title in your Short Decription, or this will dispaly as repetition on the website.


Next: Medium Description


The BBC Radio business, legal and rights requirements
How BBC Radio commissions programmes
Contact Information and Archives for programme research

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