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Programme Information Guide

Introducing the Programme Information Guide

Read an introduction to the Programme Information Guide (PIG), why you should care and key contacts for each network.


Submitting a great episode title is one of the best things you can do to get your programme heard. Learn how to make the most of your title.

Programme Descriptions

Writing a good programme description can help you get the maximum number of ears listening to your show. You've gone to the trouble of making it so now it's time to sell it!

Short Description

Learn how to make the most of the 90 characters that make up the short description.

Medium Description

Learn to make the most of Medium description's 180 characters, including where it should go and what it should include.

Long Description

Learn to make the most out of your Long Description with some top tips. This includes a guide to writing descriptions for dramas and other programmes with cast lists and programmes within a series.

Classical Music

Classical music can be described in a variety of different ways. These guidelines cover how to write titles of pieces, instrumentation, punctuation and excerpts.


Find out more about the deadlines for programme information before, during and after the programme is broadcast.


The world of programme metadata is strewn with acronyms and technical terms. Here we demystify some of them for you.


A list of frequently asked questions covering programme descriptions, metadata, SEO and keywords.

The BBC Radio business, legal and rights requirements
How BBC Radio commissions programmes
Contact Information and Archives for programme research

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