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BBC Audio & Music Interactive (A&MI) aims to offer the best multiplatform radio services in the world, reinventing radio for a new generation.
We create compelling interactive products and content for each of the BBC Radio networks: online, on mobile, on digital radio and on digital television. We make our content available when and where people want it, on whatever device they're using. A&MI works to deepen the BBC's relationships with audiences by incorporating social media features across programmes and syndicating our content widely.
Please note that a pre-requisite to working with A&MI is becoming an approved Future Media & Technology (FM&T) Supplier.
The following information details:
- how to apply to become an approved FM&T supplier
- A&MI's strategic priorities
- useful A&MI contacts
- the commissioning process
- editorial compliance issues to consider
- how to publicise your project
Applying to become an approved FM&T supplier
Any Independent Production Company wanting to pitch proposals to A&MI must be listed as an approved BBC FM&T Supplier.
Registration is the first step towards the BBC's assessment of the suitability of a business for inclusion on this list. The form asks for a description of your organisation along with examples of work you have undertaken.
An in-depth review of selection criteria will then be conducted by an internal BBC team. Indies will be informed whether their application has been successful.
A&MI's strategic priorities
Project pitches (both external and internal) are assessed against:
- their ability to help deliver one or more of our four strategic priorities
- and how they support the BBC's key performance measurement criteria of Reach, Quality, Impact and Value
Strategic Priorities
1 - Strong Network Interactive Services
Building world-class websites with deeper, richer content - visualised where appropriate. Using social media to help make radio more of a two way medium, encouraging audience participation, developing personalisation and engaging more widely with the web through syndication.
2 - On demand audio on all platforms
Making our content available when and where people want it, on whatever device they're using.
3 - Digital Music Product
Maximising the value of all the great music and music information we produce across the BBC.
4 - Supporting pan-BBC genre products
Working hand-in-hand with other parts of the BBC - for example Knowledge, News, Sport & Comedy - so that the whole is greater than the sum of the parts.
Who's Who
Vibha Nigam - responsible for A&MI's Indie commissioning and project delivery teams
Chris Kimber, Managing Editor (Radio 1, 2, 3, 6 Music and Asian Network Interactive)
Andrew Caspari, Head of Speech Radio Interactive (Radio 4 and 5 live Interactive)
Mark Friend, Controller Multiplatform and Interactive, Audio & Music
The commissioning process
Approved FM&T Suppliers should consider the following questions before submitting a proposal to A&MI:
- How does it help to deliver A&MI's strategic priorities (detailed above)?
- Is the idea innovative? Does it push our creative boundaries and exploit the full potential of new media?
- How will it inspire audiences, the wider industry and the BBC?
- Does the idea provide value for money? Will the audience reach justify the spend?
- How does it fit with the BBC's public purposes and make the best of the BBC's strengths?
- Will it drive digital literacy by introducing new audiences to digital services?
Speculative proposals should be sent to Vibha Nigam who is responsible for A&MI's Indie commissioning and project delivery teams. Vibha will then liaise with the relevant Interactive Editor and will either contact you to provide feedback or to confirm interest.
The commissioning process document [PDF, 45KB] contains more detailed information on the three routes by which A&MI commissions Indie projects:
- Speculative proposals
- Proposals from an Indie related to a programme they already produce for a BBC Radio
- Specific projects identified by A&MI
Editorial compliance issues to consider
New Media Suppliers must be familiar with the BBC Editorial Guidelines. In addition to these, A&MI has a set of Multiplatform Compliance Guidelines [PDF, 79KB].
Publicising your project
All communications about Indie projects commissioned by A&MI should be planned and agreed with the A&MI project manager prior to publication.
Any communications should be written with the Fair Trading guidelines in mind (see document at the bottom of page).
If A&MI receive press releases two weeks prior to a product launching, we will endeavour to get clearance in time for the launch.
Page last updated 18 November 2009
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